“Write. Publish. Repeat” Conversations
At the end of 2013, the crew behind the top-rated Self Publishing Podcast released their book Write. Publish. Repeat. WPR went on to become a #1 bestseller, hailed as an addition to the “must have” book list for writers. This 30-part video series, in which the three authors (Johnny, Sean, and Dave) expound on all of WPR’s key pointsa year later, is the next step for forward-thinking, smart indie publishers.
Write. Publish. Repeat. Conversations is the video companion to Write. Publish. Repeat. We not only go into more depth on the book’s content as it applies to our day-to-day business, but the series also updates the book with all we’ve learned after another year publishing at Sterling & Stone, our cutting-edge company that runs six imprints across the publishing spectrum.
Students of this course will learn how to take take their art and make a viable business from it. The e-book age is a golden time for writers … and Write. Publish. Repeat. shows you how to take advantage of it, and profit from your creativity.
What are the requirements?
You will need a means to write. We highly recommend Scrivener software, but any word processor will do
You must be willing to set aside dedicated time to write and work on your writing business. It doesn’t matter how much at first, but you must make it a priority and be willing to close your door to the world while you work. (Basically, you must be willing to take writing seriously, and sometimes make other things wait.)
You must possess a strong work ethic, a thick skin, and a willingness to work hard at writing even at the inevitable times in which results aren’t immediate
What am I going to get from this course?
Make a living writing (HINT: it’s about hard work and math, not luck!)
Avoid getting lumped in with the “self publishing ghetto” by taking a few small steps to look like a professional
Create a viable income-producing business out of what most struggling writers erroneously see as “just art”
Produce great books (fiction or nonfiction) — from pre-production planning to publishing like a pro
Learn which sales and promotion techniques and strategies work for full-time successful authors
Find out why some authors succeed while others fail
Discover what’s changed in indie publishing, and how you can benefit
Learn how to write fast, produce a lot of books, and give yourself a bigger “footprint” for readers to find you
Understand how email marketing, blogging, social media, podcasting, and other promotional avenues can easily fit into any smart artist’s strategies
Know how to set up your website and grow your email list (creating a repository of people eager to buy your next book)
Find out how to get more reviews (and deal with the good and the bad ones)
Get the Cliffs Notes on what the authors of the #1 bestseller “Write. Publish. Repeat.” have learned in the trenches, running their six-imprint publishing business since the book was originally released (UPDATES AND LATEST INFO!)
What is the target audience?
This is for writers who are willing to work hard to produce and sell quality books
This is for writers willing to think of writing as a business as well as an art
This is for writers who love to write, rather than those who see writing as some sort of a way to get rich quickly
This is NOT for anyone seeking a “get rich quick” scheme or anyone who believes an “ebook gold rush” mentality
This is NOT for hobbyists (who don’t really care about selling their work) or pure artists who feel that “adding business to art” somehow sullies it (HINT: it most certainly does not)
This is NOT for lazy people, people who complain, or people who make excuses. Basically, it’s not for any writer unwilling to take responsibility for her own success
|Section 1: Getting Started|
Who we are, what this course is all about, and how you’ll benefit
Who will benefit most from this series and the Write. Publish. Repeat. model
Concepts smart artists need to understand
|Section 2: The Bold New Indie Publishing Landscape|
How publishing has changed (and how that change benefits you)
Truths about modern self-publishing — both harsh and awesome
The myths about self-publishing (and why believing them will hurt you)
|Section 3: How to Look Like (and Attract Readers Like) a Pro|
How to avoid looking like an amateur
Creating professional products: Pre-production (part 1)
Creating professional products: Pre-production (part 2)
Creating professional products: Production and writing great stories
Creating professional products: Post-production
Your “looking like the big shots” checklist (part 1)
Your “looking like the big shots” checklist (part 2)
|Section 4: Getting Attention On (and Sales Of) Your Work|
Gathering your tribe
Building your platform (part 1)
Building your platform (part 2)
Drawing readers toward you automatically using marketing funnels
Using email marketing to build a buyers’ list
Getting and dealing with reviews
Ways to supercharge your marketing
|Section 5: Building a Long-Term Writing Career and Business|
How to future-proof your career as a writer and publisher
Fatal mistakes indie authors make (and how you can avoid them)
Things you should probably stop worrying about
Avoiding the “20 percent” activities that are stealing your time
How to do better than most writers
Ways to make money beyond your books
Deciding what kind of a writer you want to be, and what you want to be known as
|Section 6: How To Kill It|
Recognizing when the time is right
Resources and tools every smart indie author should know about
Why this is the PERFECT time to be a writer (and go get ’em!)
The Smarter Artist, #1 Amazon Bestselling Authors, Podcasters, & Authorpreneurs
SEAN PLATT, JOHNNY B. TRUANT, AND DAVID W. WRIGHT (the Smarter Artist team) are the co-hosts of the top-rated Self-Publishing Podcast and the co-authors of the #1 Marketing bestseller Write. Publish. Repeat: The No-Luck-Required Guide to Self-Publishing Success. Sean is also the author of Writing Online, the writing how-to that has helped thousands of writers. Together the trio have published well over 4 million words of popular fiction.
Sean, Johnny, and David run Sterling & Stone, a publishing company with six distinct imprints — including The Smarter Artist, which shows authors and artists how to “get smarter faster.” As one of their first projects for The Smarter Artist, they launched Fiction Unboxed in 2014 — a record-setting Kickstarter project in which Johnny and Sean wrote a full-length novel in 30 days, starting without any ideas or genre, in front of a live audience, sharing every detail of their process including story meetings, emails, and raw story drafts.
The novel birthed through Fiction Unboxed (The Dream Engine, first in the Blunderbuss/Alterra series) went on to spawn what the Sterling & Stone team calls “open-source fiction”: an open story world in which any author may write and publish without requiring permission or paying royalties to the world’s creators.
Sean and David are the authors of the groundbreaking #1 horror title Yesterday’s Gone, the paranoid thriller WhiteSpace, the Available Darkness vampire thrillers, and the heart-wrenching novel Crash, as well as the traditionally published titles Monstrous and the Z series (Z2134 through Z2136).
In addition to The Dream Engine books, Johnny and Sean are the authors of the political sci-fi serial The Beam, the fantasy/western mash-up Unicorn Western books, and the literary mindbender Axis of Aaron, as well as many other titles. On his own, Johnny also writes the Fat Vampire series.
The Sterling & Stone team also writes for children under the Guy Incognito imprint, co-writes with and produces erotica author Lexi Maxxwell, and pens straight comedy at the “sitcoms on your e-reader” LOL imprint.
Johnny, Sean, and David host their trendsetting, boundary-pushing podcasts every week on YouTube, iTunes, and their two-posts-daily cornerstone indie author website, linked at the left.
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All level
- Language English
- Students 1756
- Assessments Self