**Updated June 2016**
This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy’s marketing and advertising section!
*(Reported by Udemy)
Thousands of students enrolled writing in hundreds of 5 star reviews:
“I don’t normally rate a course until I’ve completed it, but I just had to this time. This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I’ve taken numerous courses on a variety of subjects on Udemy, there’s something about how he teaches that makes him the best instructor I’ve encountered. This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you’re interested in learning about Adwords, please take this course. You will not be disappointed. It’s worth every dollar (even at full price) and this is the only course I can say that about.”
– Meena Verma
“This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying.”
– Roy Murray
“This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it.”
– Alex Key
“Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful.”
– Sarah McDougall
Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!
Your customers are using Google every single day to search for the products and services you offer, but you’re losing business to your competition because their AdWords campaigns are more optimized than yours are.
It doesn’t have to be that way.
My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.
For much less than the price of one dinner out with the family, you’re going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.
On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!
ZERO Experience Required
In this course you will learn:
How to set up your AdWords account from scratch
The theory behind successful online advertising
What keywords are and how to use them to your advantage
How to set up conversion tracking and how to track phone calls from your website
How to track sales, revenue and form submissions using Google AdWords
How to take advantage of competitor reports and customer data in your campaigns
How to write and A/B test your ads
How to increase Quality Score and decrease your cost per click
How to structure your account, campaigns, ad groups and keyword lists for optimal results
How to analyze keyword data in Excel to gain deeper insight into your data
How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
How to monitor your campaign performance on a regular basis
How to spot trouble in your account and what you need to do to fix it
How to understand your customers from a psychological level
…. and much much more!
Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.
Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.
I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.
Thank you so much for taking the time to check out my course. I know you’re going to absolutely love it, and I can’t wait to share my knowledge and experience with you on the inside!
Why wait any longer?
Click the green “Take This Course” button, and join my course 100% risk free now!
What are the requirements?
For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
BUT even if you don’t have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
All you need is a laptop, tablet or smartphone with an internet connection!
NO experience with AdWords required!
What am I going to get from this course?
Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Advertise Your Products And Services Online Effectively
Monetize The More Than 6 Billion Daily Searches On Google
Boost Traffic and Increase Sales to Your Website
What is the target audience?
Anyone who wants to master the world’s most powerful and popular advertising platform
Small Business Owners who want to increase their sales and revenue through their webiste
Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
Students who want to develop a set of professional marketing skills
Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
This course is NOT for you if you are not ready to take your online advertising and marketing seriously
If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
|Section 1: Introduction (We all gotta start somewhere)|
Welcome Aboard Plus A Sneak Preview Of Advanced AdWords Scripts!
How To Make The Most Of This Course
AdWords Update–Google Removes (tentatively) Side Ads From Search Engine Results
What Is Google AdWords?
Creating Your First AdWords Account
Creating Your First Campaign And Choosing The Right Campaign Type
Location And Language Targeting Settings For Your Campaign
Setting Your Campaign Budget, Bid Strategy And Default Bids
Ad Delivery Preferences And Campaign Scheduling Options
Quiz #3: How Well Do You Know Your AdWords Basics?
|Section 2: Writing Killer Ads|
The Anatomy Of Text Ads
Crafting Your First Text Ad
Quiz #2: Testing Your Ad Writing Skills
|Section 3: All About Keywords – The Heartbeat Of Your Account|
Keyword Basics: Keywords vs Queries
An Overview Of Keyword Strategies And Keyword Research Tools
Understanding The Characteristics Of Keywords
Understanding Keyword Match Types
Understanding Broad Match Keyword Match Type
Understanding Broad Match Modified Keyword Match Type
Phrase and Exact Match Keyword Match Types
Keyword Research: The Concept Of Keyword Themes
Keyword Research: Using Google’s Suggested Keywords And Creating Your First List
Keyword Research: Using Suggested Searches As A Research Tool
Advanced Keyword Research: Using The Google Keyword Planner
Using SEMRush And The Google Keyword Planner To Get Volume And Cost Estimates
Keyword Research: Putting It All Together With Structured Keyword Lists
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
Keyword Planning: What Keywords Can Teach Us About Buying Intent
Keywords And The Four Stages Of The Buying Funnel
How To Predict Which Keywords Are Going To Lead To Sales And Conversions
How To Organize Your Keywords By Relevancy In Microsoft Excel
Formatting Your Keywords With Different Match Types In Microsoft Excel
Quiz #3: Understanding Keywords
|Section 4: Account Structure – How To Structure Ad Groups Like A pro|
Account Structure: How To Create A New Ad Group Within Your Campaign
Importing Your Keyword Lists From Excel Into Your New Ad Group
Creating Multiple, Relevant Ads For Your New Ad Groups
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
|Section 5: Setting Up Your AdWords Billing|
Setting Up Your AdWords Billing
|Section 6: The Incredible Dynamics Of The AdWords Auction|
Introduction To The AdWords Auction
Understanding Quality Score: Click Through Rate And Ad Relevancy
Understanding Quality Score: Landing Page Quality
Understanding Ad Rank and How It Is Calculated
When You Could Ignore Low Quality Scores (and when you can’t!)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
|Section 7: Expanding And Refining Your Campaigns|
Navigating The AdWords Dashboard
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
Editing The Essential Campaign Settings
How To Create New Campaigns That Will Improve Your Results
How ToUse Your Website To Make The Best Campaigns Possible
How To Set Up Powerful Custom Schedules For Your Campaigns
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
|Section 8: Negative Keywords – Your Greatest Ally|
Understanding Negative Keywords In-Depth
Using Broad, Phrase and Exact Match With Your Negative Keywords
Adding and Removing Negative Keywords and Negative Keyword Lists
|Section 9: Making Your Ads Unstoppable With Multiple Ad Extnesions|
Introduction To Ad Extensions
The Benefits Of Using Ad Extensions
Different Types Of Ad Extensions and Best Practices
Adding Sitelink Extensions
Configuring Your Sitelink Extensions For The Best Results
Adding Callout Extensions And Phone Extensions
|Section 10: Remarketing – Your Secret Weapon To Converting Like A Boss|
The 5 Primary Forms Of Remarketing
Realizing The Benefits And Importance Of Remarketing
How To Create And Add Your Remarketing Tag
Creating Your First Remarketing Audience
Configuring Your Remarketing Campaign Settings
|Section 11: Keeping Track Of Profits With Conversion Tracking|
Understanding The Basics Of Conversion Tracking
Exploring The Different Conversion Actions Visitors Take On Your Site
Setting Up Conversion Tracking For Form Submissions
Generating And Installing Your Conversion Tracking Tag
Understanding The Basics Of Phone Call Tracking
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
|Section 12: Profitable Bidding Strategies|
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
How To Mathematically Calculate ROI and ROAS
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
Calculating Profitable Keyword Bids Based On Revenue Per Click
|Section 13: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed|
Introduction To AdWords Scripts – What Are Scripts?
Bidding To Average Position AdWords Script Part 1
Bidding To Average Position AdWords Script Part 2
|Section 14: Conclusion … Goodbye For Now!|
|Section 15: Bonus Material!|
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
Isaac Rudansky, Certified Google AdWords Pro |Co-founder of AdVenture Media
I co-founded the AdVenture Media Group, a digital ad agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.
I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign.
My partner and I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Since 2011, I’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns.
In the past 12 months, I’ve generated over $9,000,000 in revenue for my clients, spanning more than 75 unique industries.
Online marketing is complex, but with the right tools and guidance, you’ll be absolutely amazed how easy, fun and effective it can be,
My beginners guide to Google AdWords has been watched by over 300,000 students and I’ve been teaching Google AdWords, Google Analytics and Web Design since 2012.
I am a regular contributor to industry leading blogs, including SearchEngineJournal