Ultimate Google AdWords Course 2016Stop SEO & Win With PPC!

S$100.00
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Ultimate Google AdWords Course 2016Stop SEO & Win With PPC!

Course Description
**Updated June 2016**

This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy’s marketing and advertising section!

*(Reported by Udemy)

Thousands of students enrolled writing in hundreds of 5 star reviews:

“I don’t normally rate a course until I’ve completed it, but I just had to this time. This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I’ve taken numerous courses on a variety of subjects on Udemy, there’s something about how he teaches that makes him the best instructor I’ve encountered. This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you’re interested in learning about Adwords, please take this course. You will not be disappointed. It’s worth every dollar (even at full price) and this is the only course I can say that about.”

– Meena Verma
“This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying.”

– Roy Murray

“This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it.”

– Alex Key

“Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful.”

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you’re losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you’re going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

How to set up your AdWords account from scratch
The theory behind successful online advertising
What keywords are and how to use them to your advantage
How to set up conversion tracking and how to track phone calls from your website
How to track sales, revenue and form submissions using Google AdWords
How to take advantage of competitor reports and customer data in your campaigns
How to write and A/B test your ads
How to increase Quality Score and decrease your cost per click
How to structure your account, campaigns, ad groups and keyword lists for optimal results
How to analyze keyword data in Excel to gain deeper insight into your data
How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
How to monitor your campaign performance on a regular basis
How to spot trouble in your account and what you need to do to fix it
How to understand your customers from a psychological level
…. and much much more!

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you’re going to absolutely love it, and I can’t wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green “Take This Course” button, and join my course 100% risk free now!

What are the requirements?
For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
BUT even if you don’t have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
All you need is a laptop, tablet or smartphone with an internet connection!
NO experience with AdWords required!
What am I going to get from this course?
Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Advertise Your Products And Services Online Effectively
Monetize The More Than 6 Billion Daily Searches On Google
Boost Traffic and Increase Sales to Your Website
What is the target audience?
Anyone who wants to master the world’s most powerful and popular advertising platform
Small Business Owners who want to increase their sales and revenue through their webiste
Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
Students who want to develop a set of professional marketing skills
Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
This course is NOT for you if you are not ready to take your online advertising and marketing seriously
If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Curriculum

Section 1: Introduction (We all gotta start somewhere)
Welcome Aboard Plus A Sneak Preview Of Advanced AdWords Scripts!
15:48
How To Make The Most Of This Course
05:28
AdWords Update–Google Removes (tentatively) Side Ads From Search Engine Results
05:23
What Is Google AdWords?
09:27
Creating Your First AdWords Account
06:38
Creating Your First Campaign And Choosing The Right Campaign Type
10:00
Location And Language Targeting Settings For Your Campaign
10:00
Setting Your Campaign Budget, Bid Strategy And Default Bids
10:00
Ad Delivery Preferences And Campaign Scheduling Options
11:52
Quiz #3: How Well Do You Know Your AdWords Basics?
5 questions
Section 2: Writing Killer Ads
The Anatomy Of Text Ads
19:40
Crafting Your First Text Ad
14:44
Quiz #2: Testing Your Ad Writing Skills
10 questions
Section 3: All About Keywords – The Heartbeat Of Your Account
Keyword Basics: Keywords vs Queries
08:20
An Overview Of Keyword Strategies And Keyword Research Tools
12:51
Understanding The Characteristics Of Keywords
10:05
Understanding Keyword Match Types
18:34
Understanding Broad Match Keyword Match Type
13:55
Understanding Broad Match Modified Keyword Match Type
14:57
Phrase and Exact Match Keyword Match Types
17:06
Keyword Research: The Concept Of Keyword Themes
10:50
Keyword Research: Using Google’s Suggested Keywords And Creating Your First List
09:08
Keyword Research: Using Suggested Searches As A Research Tool
06:54
Advanced Keyword Research: Using The Google Keyword Planner
11:03
Using SEMRush And The Google Keyword Planner To Get Volume And Cost Estimates
13:31
Keyword Research: Putting It All Together With Structured Keyword Lists
11:43
Keyword Planning: The 6 Main Ways People Communicate With Search Engines
10:53
Keyword Planning: What Keywords Can Teach Us About Buying Intent
09:59
Keywords And The Four Stages Of The Buying Funnel
11:05
How To Predict Which Keywords Are Going To Lead To Sales And Conversions
14:32
How To Organize Your Keywords By Relevancy In Microsoft Excel
14:52
Formatting Your Keywords With Different Match Types In Microsoft Excel
06:40
Quiz #3: Understanding Keywords
15 questions
Section 4: Account Structure – How To Structure Ad Groups Like A pro
Account Structure: How To Create A New Ad Group Within Your Campaign
07:27
Importing Your Keyword Lists From Excel Into Your New Ad Group
10:48
Creating Multiple, Relevant Ads For Your New Ad Groups
13:11
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
08:09
Section 5: Setting Up Your AdWords Billing
Setting Up Your AdWords Billing
09:04
Section 6: The Incredible Dynamics Of The AdWords Auction
Introduction To The AdWords Auction
20:08
Understanding Quality Score: Click Through Rate And Ad Relevancy
15:28
Understanding Quality Score: Landing Page Quality
07:04
Understanding Ad Rank and How It Is Calculated
12:04
When You Could Ignore Low Quality Scores (and when you can’t!)
09:14
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
08:02
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
11:25
Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
07:09
Section 7: Expanding And Refining Your Campaigns
Navigating The AdWords Dashboard
15:58
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
15:14
Editing The Essential Campaign Settings
06:18
How To Create New Campaigns That Will Improve Your Results
15:21
How ToUse Your Website To Make The Best Campaigns Possible
15:45
How To Set Up Powerful Custom Schedules For Your Campaigns
11:56
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
12:07
Section 8: Negative Keywords – Your Greatest Ally
Understanding Negative Keywords In-Depth
14:19
Using Broad, Phrase and Exact Match With Your Negative Keywords
06:50
Adding and Removing Negative Keywords and Negative Keyword Lists
20:25
Section 9: Making Your Ads Unstoppable With Multiple Ad Extnesions
Introduction To Ad Extensions
06:22
The Benefits Of Using Ad Extensions
08:14
Different Types Of Ad Extensions and Best Practices
05:55
Adding Sitelink Extensions
08:19
Configuring Your Sitelink Extensions For The Best Results
11:22
Adding Callout Extensions And Phone Extensions
08:13
Section 10: Remarketing – Your Secret Weapon To Converting Like A Boss
The 5 Primary Forms Of Remarketing
15:55
Realizing The Benefits And Importance Of Remarketing
12:49
How To Create And Add Your Remarketing Tag
09:28
Creating Your First Remarketing Audience
13:28
Configuring Your Remarketing Campaign Settings
13:51
Section 11: Keeping Track Of Profits With Conversion Tracking
Understanding The Basics Of Conversion Tracking
14:22
Exploring The Different Conversion Actions Visitors Take On Your Site
14:22
Setting Up Conversion Tracking For Form Submissions
17:51
Generating And Installing Your Conversion Tracking Tag
09:10
Understanding The Basics Of Phone Call Tracking
09:02
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
09:33
Section 12: Profitable Bidding Strategies
Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
14:58
How To Mathematically Calculate ROI and ROAS
09:07
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
11:49
Calculating Profitable Keyword Bids Based On Revenue Per Click
09:08
Section 13: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
Introduction To AdWords Scripts – What Are Scripts?
04:58
Bidding To Average Position AdWords Script Part 1
11:36
Bidding To Average Position AdWords Script Part 2
13:58
Section 14: Conclusion … Goodbye For Now!
Conclusion
03:22
Section 15: Bonus Material!
Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
18:02
Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
18:18
Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
22:52

Instructor Biography
Isaac Rudansky, Certified Google AdWords Pro |Co-founder of AdVenture Media
I co-founded the AdVenture Media Group, a digital ad agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.

I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign.

My partner and I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I’ve helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns.

In the past 12 months, I’ve generated over $9,000,000 in revenue for my clients, spanning more than 75 unique industries.

Online marketing is complex, but with the right tools and guidance, you’ll be absolutely amazed how easy, fun and effective it can be,
My beginners guide to Google AdWords has been watched by over 300,000 students and I’ve been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal

Course Features

  • Lectures
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