This course is focused on Facebook marketing, both organically and thorough paid advertising, for small businesses. While big businesses most likely have dedicated people who oversee social media marketing, this course is focused on helping small business owners, who where several hats, understand how to sell through Facebook, in as little time as possible.
The course is comprised of step-by-step videos, done-for-you templates and slide deck presentations that teach not only how to create ads and market in Facebook, but help educate viewers on developing a strategy for organic posting, paid ads and consumer-generated content.
The entire course can be completed within a few hours, and is broken up into the following sections:
Section 1: Intro to the course. This first video discusses what is included in the course.
Section 2: Getting started with Facebook. For students who have never used Facebook before, this section covers getting an account and setting up a personal profile, then creating a company profile.
Section 3: Organic marketing in Facebook is the focus of this section. We’ll discuss how much potential there is for businesses in Facebook, marketing organically. We’ll also work to develop a content strategy for your business and/or products.
Section 4: This section covers paid marketing in Facebook, in depth. Students learn about the Ad Manager, Power Editor, Conversion Tracking and discuss how to develop a social sales funnel using a mix of tools and various types of ads.
Section 5: In the last section, I share my list of favorite tools and resources. There are many free (and paid) resources, tools, apps, software & extensions that can make the time you spend marketing on Facebook much shorter, and more effective. In this section, I give you a tour through my favorites and show you how to use each tool.
From start to finish, the course will take a student completely new to Facebook and turn them into an educated marketer who can market on Facebook, both organically and paid, with great confidence!
You should take this course if you really want a comprehensive education on how to market your business and sell your products on Facebook. As this course is focused on small business owners, the intent of the course is to show you how to get the most out of Facebook in the least amount of time possible. Get started today! I’ll see you inside the course.
What are the requirements?
Students will need access to a computer with the internet, and THAT’S IT! No materials/software need to be purchased at all!
What am I going to get from this course?
Market their business, products or services on Facebook, organically and through paid advertising.
Know exactly where they SHOULD and SHOULD NOT be spending marketing dollars on Facebook.
Create engaging content fit for their Facebook fans, that will pique their fans’ interest and build brand awareness.
Know what ads to create and how to use the Ad Manager and Power Editor to target their ideal customers
Know what tools to use to make them more efficient and effective in their Facebook marketing
What is the target audience?
This course is designed for those who aren’t afraid to roll up their sleeves and get to work in Facebook
This course is designed for novices and newbies who may not be very familiar with how to market and sell on Facebook. No prior Facebook knowledge is needed. You will learn from the ground up, step-by-step, how to do everything on Facebook to market your business and sell your products, services or ideas.
|Section 1: Introduction|
Introduction to the Course
|Section 2: Getting Started in Facebook|
How to Create A Facebook Profile
How to Create A Company Page
Uploading A Cover Photo & Thumbnail Photo
Tour of Your New Facebook Page
Creating Individual Facebook Posts
|Section 3: Organic Marketing in Facebook|
Content Strategy – Part 1
Content Strategy – Part 2
Promote Your Page (Organically)
|Section 4: Paid Marketing in Facebook|
Insights on Followers
Promote Your Page (Paid Advertising)
Promote Your Website
Tour of Ads Manager – Part 1
Tour of Ads Manager – Part 2
Inside the Ad Manager Part 1
Inside the Ad Manager Part 2
The Power of Conversion Tracking
Inside the Power Editor
Designing Your Social Sales Funnel
|Section 5: Additional Tools & Resources|
Create Images with Canva
How to Use the Google URL Builder
Schedule Social Posts with Buffer
Analyze Your Facebook Page with LikeAlyzer
Manage Your Tasks & Projects with Trello
Jarem Atkinson, Social Media Management
I have five years experience in B2B & B2C social media marketing, online marketing, and content marketing all working with start-ups, brands and agencies. I am passionate about helping businesses connect to customers through the power of social media. I’ve worked with some big tech companies all the way down to the one-man business. In addition to working with companies, I have my own social media agency, Social Bacon. Social Bacon is focused on providing done-for-you (DFY) social media marketing services, as well as coaching & consulting.