Step-by-Step: 100% Data Backed Inbound Marketing Strategy

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Step-by-Step: 100% Data Backed Inbound Marketing Strategy

Course Description
Instead of teaching the “10,000 foot view” of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it.

We say that sincerely, because it is easy to just SELL knowledge that makes students feel like they are learning something. It is a practice we have noticed is so profitable that the internet is filled with NOISY information that keeps people “LEARNING” and NOT DOING.

Pretty much, we decided to take out as much all of the guess work that goes into inbound marketing, by laying out the exact directions on how to do it in the most comprehensive manner.

It’s comprehensive because it works with every single industry that we have used it for.

Simply, if you have ever struggled with blogging, offer creation, getting people to your site, developing relationships with visitors to buy your product, this is the class for you.

Additionally, if you have ever been interested in launching a blog, passive income, launching a product, or making money on your passion, this is the class for you.

The class is an extremely comprehensive approach to inbound marketing but the things you build within the process saves you so much time in the future for your blog, website, product, or project.

How long will this class take you? Depends on who you are:

You have Absolute Dedication and Curiosity: 1 Week (Straight)
College Students (who are debating between the 40+ year retirement age)
Internet Entrepreneurs (who understand the power of a Step-by-Step Process)
Solo Entrepreneurs (who are serious about launching a company)
You have a job and are trying to learn a new skill (1 month)
You do inbound marketing but have projects and workflows in place (1 month)
You work in marketing but only want to learn this stuff “for work” (1 month)
The class features the exact workflow we use to

Learn everything about our industry and product
Identify every single important person/ company that can contribute to our company’s growth
Determine mathematically, what our audience cares about and how to produce information on it
Develop a “conversion path” from our content
“Plan and kickstart” Years worth of Campaigns ready for Production
We even are giving the tools we use:

Worksheets that streamline Brainstorming
Worksheets that streamline Decision Making
Worksheets that streamline Planning an Infinite amount of Campaigns
Worksheets that help you Visualize entire complex Proccesses
Spreadsheets that include formulas that streamline our entire research process
This basically gives you software.
This course is structured like this:

Brief Video Lecture (Covering the Minimum you need to actually do Inbound Marketing)
Screencasts of the exact step by step you will be doing
Worksheets that streamline the step by step processes
Google Documents (spreadsheets & documents) to use in every step of the process
What are the requirements?
Know how to follow directions.
Sign up a Gmail Account
What am I going to get from this course?
Understand the ONLY things you need to know about keywords to ACTUALLY DO MARKETING. No Fluff Here.
Learn the 3 Perspectives to understand Keywords
Understand how SEO people see Keywords
Learn how Keyword phrases are BORN from Customer Experiences
Learn how true Industry Experts understand the Power of Keywords
Learn the relationship between Keywords, Search Engines, and the Information that makes up the internet
Learn how your industry is not defined by 1 WORD
Learn the most comprehensive approach to Keyword Research that breaks down your industry into every single keyword phrase that people use to research your industry online
Learn how to extract keyword phrases from the 3 places on the internet that the Best SEO EXPERTS have been using for years.
Learn an amazing process that MULTIPLIES all of your keyword Phrases, and yields what people are actually TYPING IN THE SEARCH BAR
Have your own Organized Document that is filled with EVERY SINGLE IMPORTANT KEYWORD PHRASE right at your finger tips
Learn the Secret Truth about Content Strategy that everybody is too Blind to See
Learn exactly what is happening on the internet when an industry “GROWS”
Gain an in-depth understanding of the Producers and Consumers of Information in your Industry and how they contribute to your industry onliine
Finally know, what your role should be if you are trying to make a lot of money online in any industry
Understand the 8 Unique Individuals in your Industry, Who they are and how to Work with them to grow your company/project/ or website
Learn how to get all the personal contact information you need to start building the right relationships
Learn how to STOP going out of your way to research your industry
Build your own System that automatically Delivers your Research directly to you
Become an Industry Expert by having your entire industry at your fingertips and the knowledge packaged neatly for you to access at any time
Learn the power of Buyer Personas
Learn how every company who thinks they make money on their product is WRONG
Learn how to make every person who visits your website FEEL like you are talking to them as an Individual
Learn the 1 MISTAKE thats costing you relationships with your visitors.
Learn the STEP-BY-STEP approach to building your Buyer Personas
Learn how to develop the right interview questions that will reveal the information you need to ATTRACT way more customers
Compile all of your Buyer Persona Research into our EXCLUSIVE CUSTOM-BUILT TOOL that will Mathematically Derive the Answers you need to Build Scientifically Proven Buyer Personas.
Learn how to adopt the vocabulary of your customers to talk to them as individuals and make all of your content extremely relatable
Learn how to compile all of the vocabulary of all of the vendors in your industry who are succeeding to sell their products and communicate effectively to their customers, and Use it to your advantage
Learn how Blogging is not a stupid BUZZ WORD
Fully Understand how the world of business has already changed and how “Blogging” is the METHOD to becoming the biggest company in the world
Understand that in the Physical world Monopolies can’t exist, but on the Internet, Monopolies can be built
Learn why blog titles are the most important thing you will ever write
Learn how out of all of the information on the internet, the most read, viewed, shared information on the internet has specific writing structures
Learn the REAL SECRET to writing click worthy blog titles
Develop a 2nd nature to write Click Worthy Blog Titles. We are SERIOUS.
Learn the 4 Hacks for creating Unlimited & Validated blog ideas.
Learn how Inbound Marketers, and bloggers have been missing out on the Low Hanging Golden Fruit that MATHEMATICALLY reveals what your customers care about and crave to read
Learn the true role of what Bloggers and Inbound Marketers should have been doing already. HINT (UPWORTHY FIGURED IT OUT)
Learn how to leverage your Industry’s High Performing Content, “Upgrade it”, and take Ownership of all the Happy Relationships it will Attract to your Website
Learn 4 Hacks that reveal the best, most cared about topics and how to turn them into actionable blog posts
Learn how to develop your own Industry Specific Blog Title Formulas that make Blog Title Creation Insanely Fast
Build the most comprehensive list of INDUSTRY SPECIFIC, READY-TO-WRITE Blog Titles and Ideas
Learn an in-depth understanding of what exactly the Buyers Journey is
Learn what the customer is experiencing during each stage of the Buyer’s Journey
Learn how to cater to your buyers at each stage of the Buyers Journey
Learn which stage of the buyer’s journey generates the MOST QUALIFIED LEADS
Learn how to Avoid the Worst Mistake in Qualified Lead Generation everybody is making on a daily basis
Learn how to build the SPECIAL Website Assets that turn Visitors into Customers
Visually understand the journey a visitor/ lead makes, from entering your website to buying your product
Visually understand how optimized inbound campaigns layout the path for a visitor to become a customer
Learn how to leverage every single asset you have created over the course of this class, to develop the best campaigns possible. (WE ARE ALSO SERIOUS AGAIN)
Learn why producing blog posts for the sake of producing content is a waste of your time, THERE IS A BETTER WAY.
Learn the 12 highest performing OFFER structures on the internet
Learn how to decide what offers your audience will love, and will continue to build more and more relationships
Learn how to go above and beyond an “Inbound Campaign Publishing Plan”
Get access to the most actionable Inbound Campaign Development worksheets, that streamline the process of “planning”
Learn OUR SECRET approach to producing your Inbound Campaigns FASTER, and completing everything earlier than everybody else
Learn how we used a TESTED & PROVEN FACT about where QUALIFIED LEADS come from to organize the most optimized Publishing plan
Learn the 3 methods on how to organize and prioritize what to produce and when to produce
Learn the exact STEP-BY-STEP process on how to build YEARS WORTH of Inbound Campaigns
Get access to the EXCLUSIVE and Customized spreadsheet that organizes years worth of campaigns
What is the target audience?
If you are a SLACKER. Get off this page.
If you can follow through on all directions this class is for you.
If you have struggled to launch a blog, a website, a product, because you don’t understand how to make your website valuable this class is for you
If your company has put out a job posting for: “Inbound Marketer, Content Strategists, Marketing Intern, Business Development, Social Media Marketer”
If you APPLIED for a job that had the words “Inbound Marketer, Content Strategists, Marketing Intern, Business Development, Social Media Marketer”
If you are an internet entrepreneur who wants a more comprehensive approach to attracting people your site
If you are college student who wants to learn a skill that can make you X times your student loans even before you graduate
If you want a job at a startup
If you were put in charge of your company’s Inbound Marketing Operation


Section 1: The Power of Keywords
Keywords Overview and the SEO Perspective
The Customer Perspective
The Industry Expert Perspective
Section 2: Developing your Keyword Crystal Ball Screen Casts
Overview of the Crystal Ball and Worksheets
Explanation of the Keyword Crystal Ball Tab
Harvesting Keyword Fuel Step 1
Harvesting Keyword Fuel: Preparation for Step 2
Harvesting Keyword Fuel: Step 2
Harvesting Keyword Fuel Step 3
Keyword Factory: Step 4
Keyword Factory: Step 5
Keyword Factory: Step 6
Section 3: Content Strategy Lecture
What is Content Strategy? & What is your Industry Really
The 4 Roles in your Industry Community
First Half of Industry Identifier
Second Half of Industry Identifier
Rapportive and Map
Section 4: Content Strategy Screencasts
Community Mapping Intro
Community Mapping Screencast
Social Stalking Screencast
Automating Content Coverage
Section 5: Buyer Personas
Buyer Persona Overview
Developing Interview Questions
Section 6: Buyer Persona Screencasts
Developing Interview Questions Doc
Compiling Research
Identifying Trends with Custom Built Tool
Extracting Buyer Personas from Trends
Developing Buyer Persona Stories
Researching Customers Online Step 1
Researching Customers Online Step 2
Researching Competitors Online
Section 7: Blogging
Blogging Overview
Blog Post Types
Blog Title Principles
Section 8: Blogging Screencasts
Overview of the 4 Hacks
How to Compile the Best Articles for Hack 1
Hack 1 for Validated & Unlimited Blog Ideas
Hack 2 for Validated & Unlimited Blog Ideas
Hack 3 for Validated & Unlimited Blog Ideas
Hack 4 for Validated & Unlimited Blog Ideas
Master Blogging Sheet Tab
Section 9: Inbound Campaigns
Overview of Inbound Campaigns
The Buyers Journey
Conversion Path
Essential 1 Snaking the Grid Methodology
Essential 2: Brainstorming your Blog Posts for your Campaigns
Essential 3: Deciding on Offers
Essential 4 Full Scale W.I.A Worksheets
What is a Full Scale Inbound Campaign?
The 3 Correct Methods to Prioritize Your Campaign Content
Step-by-Step Building the Awareness Campaign
Step-by-Step Building the Consideration Campaign
Step-by-Step Building Decision Campaigns
Filling out your Inbound Campaigns Spreadsheet

Instructor Biography
Mark Espanol, CEO at Code Midas| Incubator Alumni| Serial Entrepreneur|
Mark Espanol launched his career when he quit Finance and dove head first into the startup world when he was awarded $40,000 by Start Up Chile(100 accepted out of 1577 applications) to start a software company in Chile, South America. With his small team he started Art Circle, a “Netflix for Local Art” software company, but fell in love with Inbound Marketing.

He studied Inbound Marketing from SEO specialists, profitable bloggers, digital marketing agencies, and super internet entrepreneurs. While in Chile, he shared what he learned through marketing team consulting, and in-person marketing classes at the South American Incubator. He scaled his helping nature by teaching an online class on Content Marketing and has helped 900+ companies, bloggers, and internet entrepreneurs to date.

After graduating from Startup Chile, he returned to the U.S and consulted EdTech startups at LearnLaunch, an Ed Tech Incubator in the heart of Boston, with their Inbound campaigns and developed an in-depth understanding of Alumni Relations, Admissions, and the Tutoring Industry. Mark wanted to help more startups so he launched CODE MIDAS, an Inbound Marketing Agency for Startups.

In their “FUN” time Mark and his team launch ecommerce stores, software products, and is working their way to developing a clothing line.

Currently, Mark and his Co-founders are launching an Inbound Internship Development program to supplement the bootcamps he runs. His favorite food is the cheeseburger and he loves lifting weights, traveling, and music festivals. He is Inbound Marketing Certified, and HubSpot Certified.

Course Features

  • Lectures
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