JOIN 4200+ ARTISTS + CREATIVES USING THIS SOCIAL MEDIA MARKETING COURSE TO BUILD AN EFFECTIVE 30-DAY SOCIAL MEDIA PLAN AND GAIN MORE VISIBILITY FOR YOUR BRAND ONLINE! ***Last Updated April 23, 2016***
Musicians, Photographers, Artists, Designers + Other Creative Professionals!
You know social media is important but you’re not sure how to use it effectively. You’re just looking for a simple system to plug into, so you can start marketing your work online.
Make this THE year to take control of your online marketing.
If you feel a little all “over the place” trying to manage multiple social media accounts…
If you’re not seeing the results you’d like in your social media marketing…
If you find yourself procrastinating because it all just seems too overwhelming to start…
…this course will teach you strategies for building your social media presence in an effective yet manageable way.
Everything in this course is designed with time efficiency in mind so that you can establish a solid presence online without the overwhelm. This is how I managed to build a successful online presence with a full time job, managing my own music career and launching my business.
Here are a few things you will learn:
The four critical concepts that will help you build solid foundation for a successful social media presence.
Tips and strategies to optimize your Facebook, Twitter, YouTube and Pinterest accounts so that you can increase your followers and your social media engagement.
How to easily and consistently come up with ideas for engaging social media content.
How to set your social media marketing on autopilot with the best social media management tools (without sacrificing the quality of your marketing).
How to create a simple action plan for staying consistent with your social media marketing even after this course is over (with our social media marketing strategy template).
By the end of this course, you will have at least one months’ worth of content already scheduled to be posted and a solid social media marketing plan.
If you ever get stuck, you have access to our discussion group and to me directly to help answer your questions.
If you’re not happy with the course, I will refund your money within 30 days, no questions asked – it’s my personal guarantee to you!
You have nothing to lose. Click on the “Take This Course” button, and I look forward to having you as my student 🙂
What are the requirements?
Basic Internet Skills
A Pen and Notebook
The Desire + Dedication To Increase Your Social Media Following and Maintain A Solid Online Presence
Everything You Need Is Included In This Course – You Won’t Need To Pay For Any Extra Tools
What am I going to get from this course?
Leverage your time and marketing efforts with some of my favorite free online tools
Post regularly without feeling overwhelmed
Easily find and come up with engaging content for your online audience
Set up / optimize your Facebook, Twitter, YouTube and Pinterest accounts to increase your followers, fans, subscribers and engagement with your audience.
Create a simple action plan that fits into your schedule to consistently continue your social media marketing after this course is over
What is the target audience?
This course is targeted towards artists and creative entrepreneurs (photographers, painters, musicians, designers, etc.) who want to market themselves online but don’t know where to start and/or their time is limited by a full time job or other commitments. This course is for you if you could use an action plan that’ll help you set up and stay consistent with your social media marketing. This course will mostly benefit those who implement each action item, and is NOT intended for those who aren’t willing to put in some time and effort to set up your online presence. This course is probably not for you if you’re looking for more advanced social media marketing strategies.
|Section 1: Hi + Welcome! What do you get out of this course?|
Your social media marketing plan: What are you going to get out of this course?
My story and the power of social media marketing.
What can you do to make the most out of this course?
Your first action step + what has worked for other students in this course
|Section 2: Get Clear: Your Preliminary Work (Important!)|
The power of intention
The business of you
The magical get-more-done-in-less-time formula
What is an avatar?
Define your brand: How to create a memorable brand
|Section 3: Get Creative: Your Content Creation|
The 5 types of social media content
How to organize ideas for social media content
Examples of inspiring posts
Examples of educational posts
Examples of entertaining posts
Examples of personal posts
Examples of promotional posts
|Section 4: Get Online: Your Social Media Set Up|
Social media marketing plan: 7 simple steps to follow
Social media platforms: Which one should you use?
Facebook marketing: Posting on profile vs. page. Setting up your page (Part 1)
Facebook marketing: Setting up your page (Part 2)
Facebook marketing: Examples of great Facebook pages
Facebook marketing: Awesome tool for Facebook branding and posting
How to use Twitter for beginners (Part 1): Setting up your profile
How to use Twitter for beginners (Part 2): Understanding tweets, retweets, etc.
YouTube marketing: Intro to video marketing and YouTube channel set up
YouTube marketing: How to customize your channel and upload a video
Pinterest marketing: How to use Pinterest and set up a profile
Pinterest marketing: Ninja Pinterest marketing tips
Pinterest marketing: How to pin on Pinterest and get more engagement
Social media integration
|Section 5: Get Posting: Your Publishing Plan|
Best way to use autoposting
How often you should post
Scheduling your posts: Social media management tools (Part 1)
Scheduling your posts: Social media management tools (Part 2)
Scheduling your posts: Social media management tools (Part 3)
Staying consistent: Your social media strategy template
|Section 6: BONUS: Supporting Resources, Social Media Tools + VIP Discount Passes|
The Complete Toolbox of Resources + Student Discounts
|Section 7: SUCCESS!: Course Wrap Up|
Jewel Tolentino & Auret Esselen, Founders of Essetino Artists
Our passion is teaching creative entrepreneurs how to grow their business and build a solid presence online.
We discovered the power of social media + internet marketing when Auret was launching her music career. After successfully growing her following online with video and social media marketing, we started teaching other artists + performers how to do the same with the strategies we learned.
Essetino Artists proudly served as the official social media experts for a national music label, a revolutionary fashion app company, and we’ve worked with many other individual artists + creative businesses from around the world.
As our course library and video tutorials channel on YouTube continue to grow, we invite you to join our Thriving Artist community for upcoming tools and training sessions that will help you on your journey.
For a free download of the Dream Driven Goal Setting Worksheet and access to a library of helpful social media marketing tutorials, head over to their website.