Small Business Management and Marketing Essentials
Why do Small Businesses Owners have such a difficult time becoming successful?
What can we learn from the amount of failure with small business that we can apply to our own business aspirations? There are many reasons why a small company can fail, and at surface level the primary reason businesses fail is they simply run out of cash.
Or that is what many people think, but what reasons could influence a business to fail?
There may be many reasons why a Small Business can fail…and to me, the most important are:
Reason #1: They are not really in touch with customers through deep dialogue.
Reason #2: There is no no clear and real differentiation in the market (read: lack of unique value propositions)
Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion.
Reason #4: Leadership breakdown at the top (yes — founder dysfunction).
Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?)
If you can identify with one of the reasons, I need you to ask yourself…
Even if you have a lot of experience and expertise in many areas, you can be lacking the necessary skills to run every area efficiently. You may not be able to supervise every aspect of your business and if you try to handle too many responsibilities, you can be putting growth, development and even your own company at risk.
Is your business facing challenges:
Do you have adequate financial management practices? Financial Indicators?
Do you have a business plan? A Marketing Strategy?
Do you know the industry and the market?
Are your profits at risk? Do you monitor and control your expenses?
Do you use cash flows and budgets? Does that information help you make better decisions?
How do you monitor performance? Do you have the right team to achieve your goals?
You as the leader:
Are you motivated? Organized?
Do you monitor your performance and profitability?
Are you a good leader? Do you have high personnel rotation?
Are you reaching your personal goals being a small business owner?
Is your company designed for YOUR well being? I
If you are here, you already own a small company or you are about to start your own business, either way, this course is designed to help you learn about critical topics needed to manage and succeed when you are a small business owner.
After you finish the course, it will allow you find areas where you can improve an existing business or prepare to start one the right way. Understand that every small business, no matter the industry, has a risk of failure, and that will depend on many factors. Not only your knowledge, skill set, experience and desire, but other areas that you might not control, or are not aware how to handle. Is there a way where you can minimize that risk? Yes, you can be prepared from the beginning or have the ability to correct the course of action if you have already started.
This course will help you identify critical tasks and areas within your company that you need to evaluate. We will do exercises and tests that will allow you to learn about small business finances, being a leader, marketing, hiring the right team, be organized and help you improve the chances of your company becoming successful.
What are the requirements?
Have basic knowledge of microsoft excel
What am I going to get from this course?
Develop control points and reports to evaluate their business performance.
Gather ideas to implement them.
Establish business controls with or without software (all examples in the course are made with excel to simplify the process). (Create reports, establish controls, etc.)
Make changes to help them improve and become more profitable.
Create Budgets, control expenses.
Develop a real cash flow month to month – compare vs. budget
Evaluate your pricing strategy
Establish your Gross Margin for Maximum Profits
Evaluate your Marketing Strategy
Develop a Marketing Strategy
Evaluate your Team and Monitor Performance
Monitor your Business Results and Performance
Get to know your competition
And much more…
What is the target audience?
Small business owners like:
Restaurant owners, veterinary clinics, doctors,
small retail stores, small apparel stores,
companies that provide products or services to local markets.
People who need marketing ideas for small businesses
Business Owners that are on top of EVERY aspect of operation and need a fresh perspective.
People who run a small business with or without the use of ERP or advanced software to assist them with Business Data and Results.
Business Owners who are not sure of their business performance and profitability.
Entrepreneurs who are thinking of starting their own buisiness.
Small Business Managers
|Section 1: Course Introduction|
|Section 2: Unit 1 – Section 1 -Are Your Ready? is Your Business Ready?|
Section 1 Introduction
Are you Ready to Lead and Manage Your Own Business?
Are You Ready Conclusions
Is Your Business Ready Intro
Is Your Business Ready?
Defining Your Business Examples
Is Your Business Ready Cont.
|Section 3: Unit 1 – Section 2|
Section 2 Intro
Know Your Team – Accounting
Know Your Team – Sales Team
Marketing and Social Media Team
Building the Right Team – Identify Your Needs
|Section 4: Unit 1 – Section 3 – Identify your Needs – Evaluate Potential Candidates|
Section 3 Intro
Be Specific About What You Require in a New Employee
The Importance of Personalities in a Team
Filtering Down Potential Candidates and Why is Hiring So Important
|Section 5: Section 4 – Unit 1 – Leadership by Example – Employee Profiles|
Section 4 Intro
Motivating a Team – The Right Leadership – Communication
Motivating a Team – Positive Feedback – Evaluating Incentives
Leading by Example in The Good Times and Bad Times
Leading by Example – in The Good Times and Bad Times – Scenarios and Tips
Getting To Know the Team and Their Roles -Employee Profile and Postions Exercise
|Section 6: Unit 2 – Section 1 – The Importance of Accurate Information|
Unit 2: Section 1 – Intro
The Importance of Accurate Information
Accurate Information Example and Tips
The Importance of Accurate Information – With or Without Special Software
Information Gathering Examples and Analysis
Information Gathering – 6 Months and 1 Year Analysis – KPI Examples
|Section 7: Unit 2 – Section 2 – Small Business Finance – Preparing a Budget|
Section 2 – Intro
Small Business Finance
Preparing a Basic Budget – Budget Examples
Small Business Finance – Budget Tips
|Section 8: Unit 2 – Section 3 – Sales and Cost Forecasting|
Section 3 Intro
Analyzing your Budget – Scenarios
Budget Example and Analysis
|Section 9: Unit 2 – Section 4 – Growth in Sales versus Growth in Profits – Margins|
Section 4 Intro
Growth in Sales vs. Growth in Profits
Growth in Sales vs. Growth in Profits Cont.
Gross Profit – Gross Margin – Markup
4 Gross Profit – Margin – Markup – Example and Analysis
5 Gross Profit – Margin – Markup – Conclusions
|Section 10: Unit 2 – Section 5 – Pricing your Products and Services|
Section 5 Intro
Pricing Your Products and Services
Other Key Elements for Pricing a Product or Service – Structure
Pricing Strategies Considerations
|Section 11: Unit 2 – Section 6 – Pricing Flexibility and Tactics|
Section 6 Intro
Evaluating Changes in Your Pricing Strategy
|Section 12: Unit 2 – Section 7 – Business Plan Basics and how to develop a Plan Structure|
Section 7 Intro
Business Plan Basics
Business Plan Structure – Executive Summary – Business Description
Business Plan Structure – Market Analysis
Business Plan Structure – Organization and Management – Product Description 2
Business Plan Structure – Marketing and Sales – Financial Projections
|Section 13: Unit 2 – Section 8 – Small Business Marketing and Getting Organized|
Section 8 Intro
Small Business Marketing Essentials
Small Business Marketing Essentials Cont.
Small Business Marketing Essentials Cont.
Getting Organized Example Sheet
|Section 14: Resources|
Unit 1 – Exercises and Task Checklist
Unit 2 – Exercises and Task Checklist
THANK YOU!!! + a Special Gift for the first Students.
Alvaro Santizo, Entrepreneur, Business Consultant
SERIAL ENTREPRENEUR AND CONSULTING FOR OVER 10 YEARS IN LATIN AMERICA AND THE US.
THAT HAS ALLOWED ME TO GAIN EXPERIENCE IN THE FOLLOWING FIELDS:
BUSINESS MANAGEMENT : Project Management, Planning and Execution, Budget Control – Financial Goals, Team Building – Cost Reduction – Process Evaluation and Improvement
LOGISTICS:Inventory Control, Supply Chain Management – Supplier Evaluation, Cost Reduction
SALES AND MARKETING:Market Development, Client Management, Marketing Campaigns (Local and Regional), Pipeline – Sales – Return on Investment
For the last 10 years I have been working with companies that range from multi national to small businesses owned and operated by individuals or small groups of people.
Companies i have worked with are in fields like: Construction – Logistics – Computer and Software Services – Construction Projects – Restaurants – Hardware Stores – Retail Stores – Beverage Industry – Veterinary Hospital Services.
I have had the privilege of learning from great leaders and not so good leaders (Yes you learn as much from a good one as from a bad one), having worked with and for amazing companies and companies that have struggled to succeed.
Because of that, i have been blessed with the chance to help others, execute ideas, create and develop projects and I have been able to fortunately learn from other entrepreneurs, executives and great people who came to this world to make a difference. Just like you.
I have worked for others, helping them build and achieve their dreams, until i got to the point where I decided i would no longer work for anyone else, and pursue my own ideas and dreams. I have started my own companies, with partners, by myself, even purchased one. And having been fortunate enough to have failed in some and succeeded in others, I have decided to share my knowledge and experience. With small business owners who may be struggling, or simply wanting to explore options to improve; as well as other brilliant entrepreneurs that are developing their own ideas and projects to start their small business.
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All level
- Language English
- Students 18
- Assessments Self