Logo Design for Beginners & Beyond

S$60.00
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Logo Design for Beginners & Beyond

Course Description
Do you want to be a professional logo designer who can design stunning logos with little effort? This is your exclusive opportunity to learn from an award winning, published logo design professional so that YOU can do this in no time at all!

In the course I reveal the whole professional logo design process from start to finish covering everything from sketching, fonts, character placement, symbol development, colour application and much more. You’ll also learn insider tips and tricks as well as having a full briefing of logo design types in exclusive showcases.

I also provide all the materials I use to run my day to day logo design business so you can use them to do exactly the same from logo design client questionnaires to email templates. You’ll also gain insight into my communication with a real life client as we embark upon the First Point Surfing case study!

All that’s required to start is a free download of Adobe Illustrator and a pencil and paper. From here we’re going to go on a journey to design awe inspiring logos.

If you want to master designing proper, professional logos faster than you every imagined, I’ll see you on the inside!

What are the requirements?
Download of Adobe Illustrator is required – covered in the Introduction.
Scanner or digital camera / iPad / tablet camera is preferable to photo sketches to trace.
Pencil, paper & eraser.
What am I going to get from this course?
Learn why vector is king and how we’ll use it to develop logos designs of excellence.
Delve into the different types of logo design in exclusive showcases by Daniel Evans.
Professional logo design questionnaires revealed and dissected.
Harvest valuable reference material to develop awesome logo design inspiration methods.
Let your brain ooze creativity ideas with professional mood boards, pin boards and mind maps.
Use a pencil like a pro to develop fantastic logo design ideas ready for digitizing.
How to professionally tweak text to suit almost any requirement and how to combat optical illusions.
Wield Illustrators pen tool like a magician to develop any shape.
Find out how to use brush effects that will set you apart from the amateurs.
Learn how to apply priceless effects which enhance logos you assume to be complete.
Learn how to arrange and prepare file formats like a true organised professional.
See logo designs spring into life stage by stage, from sketched concepts in a real life case study!
Discover how the symbols develop can hold a wealth of exciting, hidden meanings.
Learn how to apply simple parts of shapes for awesome fill effects to take symbols to the next level.
Present your masterpieces with professional pride as we look into top notch presentation techniques.
Gain access to all the documents I use in my logo design business includnig all email templates!
What is the target audience?
Ideal for both beginners who haven’t used Illustrator who are interested in learning logo design and / or starting up a logo design business.
Intermediate logo / graphic designers will undoubtedly learn from the course also in relation to insight into the professional logo design process.

Curriculum

Section 1: Introduction
About the Designer – Daniel Evans
02:21
Vector Vs Raster (Pixel Graphics)
03:20
The Tool of the Trade
01:14
Section 2: Types of Logo Design
Discovering Wordmark Logos
01:49
Textual Iconic Logos Uncovered
02:47
All about Combined Logos
02:31
Exploring Enclosure Logos
01:39
Insight into Iconic Logos
02:46
Section 3: Logo Design Brief
The Logo Design Questionnaire
4 pages
Completed Client Questionnaire
4 pages
Client Questionnaire Analysis
10:21
Section 4: Gathering Reference Material & Mind Mapping
Collecting Inspirational Graphics
01:40
Inspiration Elsewhere
01:43
Magnificent Mood Boards
01:17
Inspirational Showcases
1 page
Highly Effective Mind Mapping
01:35
Section 5: Sketching
Sketching Materials
01:14
Sketching Ideas
07:54
Final Sketching of Chosen Concepts
02:21
Digitizing Sketches
01:29
Section 6: Illustrator Elaborated
Mac Keyboard Commands
1 page
Setting up for Effective Workflow
01:53
Shapes, Selection, Fill & Stroke
08:01
Pencil, Brush, Eraser & Rotate
08:22
Custom Brushes
06:39
Gradients, Text & Eyedropper
12:13
Pathfinder & Alignment
07:42
Elements & Layers
06:58
Pen Lines
06:23
Professional Pen Curves
22:08
Awesome Effects
06:04
Section 7: Preparing Fonts & Editing Text
Font Types
02:36
Acquiring Fancy Fonts
02:48
Installing Fonts
1 page
Font Pooling for Easy Access
02:20
Kerning for Professional Type
03:27
Tricks of Vertical Adjustment
04:00
Mastering Tagline Control
06:18
Section 8: Developing Symbols in Illustrator
Developing Symbol # 1 – “Surf Star”
20:52
Developing Symbol #2 – “One Wave”
13:31
Developing Symbol #3 – “Surf Board”
15:33
Developing Symbol #4 – “Water Flame”
22:15
The Completed Symbols – Black & White
01:29
Section 9: Marrying Symbols with Text
Logo Design #1 – “Surf Star”
15:19
Logo Design #2 – “One Wave”
14:05
Logo Design #3 – “Surf Board”
07:55
Logo Design #4 – “Water Flame”
08:17
The Completed Logos – Black & White
02:14
Section 10: Colouring Logos
Colour Modes
09:09
Colouring Logo Design #1 – “Surf Star”
12:30
Colouring Logo Design #2 – “One Wave”
03:52
Applying a Fill Effect – One Wave
07:06
Colouring Logo Design #3 – “Surf Board”
06:58
Colouring Logo Design #4 – “Water Flame”
02:36
Applying a Fill Effect – Water Flame
03:25
The Completed Logos – Full Colour
01:56
Section 11: Sending Logo Samples to your Client
Presenting Logo Designs
05:03
Archiving Logo Design Projects
02:19
Saving Logo Samples
02:57
Logo Samples Email
1 page
Section 12: Revising Designs & Sending Final Logos to your Client
Client Feedback
02:26
Client Feedback Summary
1 page
Revising Logo Designs
02:53
Preparing Final Files
07:03
Final Files Email
2 pages
Transfer of Copyright
1 page
Section 13: Download Material
Surf Star Logo
1 page
One Wave Logo
1 page
Surfboard Logo
1 page
Water Flame Logo
1 page
Presentation Artboard
1 page
Section 14: Quoting Your Client & Invoicing
Pricing your Services
4 pages
Quote Email
1 page
Sample Invoice
1 page
Section 15: Additional
A Final Word
00:45
Section 16: Sample Projects for You
Donelly’s Dairy Products
4 pages
The Green Room
4 pages
Dunkirk Outdoor Clothing
4 pages
Beatclass
4 pages
Mitchell & Glass
4 pages
Rapido Car Repair & Recovery
4 pages
Section 17: BONUSES
BONUS: Exclusive Logo Design Showcase!
Article

Instructor Biography
Daniel Evans, Published, award winning logo designer
I’m a graphic artist from the North-East of England with experience working for design agencies in Utah, Seattle, New York and various agencies in Britain in logo design and branding.

My work is featured in the publications: IHeartLogos Season 1, IHeartLogos Season 2, IHeartLogos Season 3, Damn Good, Logos 2 – Bright Ideas in Logo Design, LogoPond Vol 1, Logo Nest 02, Logo Lounge 7, New Graphic 30 and Logo Creed by Rockport Publishers.

I hold an Amazing Pixels Award, Wolda Award for 5 logo design pieces, 3 Hiibrand Nomination Awards and a Silver Hiiibrand Award in the Professional Logo Design Category.

Course Features

  • Lectures
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