Do you want to be a professional logo designer who can design stunning logos with little effort? This is your exclusive opportunity to learn from an award winning, published logo design professional so that YOU can do this in no time at all!
In the course I reveal the whole professional logo design process from start to finish covering everything from sketching, fonts, character placement, symbol development, colour application and much more. You’ll also learn insider tips and tricks as well as having a full briefing of logo design types in exclusive showcases.
I also provide all the materials I use to run my day to day logo design business so you can use them to do exactly the same from logo design client questionnaires to email templates. You’ll also gain insight into my communication with a real life client as we embark upon the First Point Surfing case study!
All that’s required to start is a free download of Adobe Illustrator and a pencil and paper. From here we’re going to go on a journey to design awe inspiring logos.
If you want to master designing proper, professional logos faster than you every imagined, I’ll see you on the inside!
What are the requirements?
Download of Adobe Illustrator is required – covered in the Introduction.
Scanner or digital camera / iPad / tablet camera is preferable to photo sketches to trace.
Pencil, paper & eraser.
What am I going to get from this course?
Learn why vector is king and how we’ll use it to develop logos designs of excellence.
Delve into the different types of logo design in exclusive showcases by Daniel Evans.
Professional logo design questionnaires revealed and dissected.
Harvest valuable reference material to develop awesome logo design inspiration methods.
Let your brain ooze creativity ideas with professional mood boards, pin boards and mind maps.
Use a pencil like a pro to develop fantastic logo design ideas ready for digitizing.
How to professionally tweak text to suit almost any requirement and how to combat optical illusions.
Wield Illustrators pen tool like a magician to develop any shape.
Find out how to use brush effects that will set you apart from the amateurs.
Learn how to apply priceless effects which enhance logos you assume to be complete.
Learn how to arrange and prepare file formats like a true organised professional.
See logo designs spring into life stage by stage, from sketched concepts in a real life case study!
Discover how the symbols develop can hold a wealth of exciting, hidden meanings.
Learn how to apply simple parts of shapes for awesome fill effects to take symbols to the next level.
Present your masterpieces with professional pride as we look into top notch presentation techniques.
Gain access to all the documents I use in my logo design business includnig all email templates!
What is the target audience?
Ideal for both beginners who haven’t used Illustrator who are interested in learning logo design and / or starting up a logo design business.
Intermediate logo / graphic designers will undoubtedly learn from the course also in relation to insight into the professional logo design process.
|Section 1: Introduction|
About the Designer – Daniel Evans
Vector Vs Raster (Pixel Graphics)
The Tool of the Trade
|Section 2: Types of Logo Design|
Discovering Wordmark Logos
Textual Iconic Logos Uncovered
All about Combined Logos
Exploring Enclosure Logos
Insight into Iconic Logos
|Section 3: Logo Design Brief|
The Logo Design Questionnaire
Completed Client Questionnaire
Client Questionnaire Analysis
|Section 4: Gathering Reference Material & Mind Mapping|
Collecting Inspirational Graphics
Magnificent Mood Boards
Highly Effective Mind Mapping
|Section 5: Sketching|
Final Sketching of Chosen Concepts
|Section 6: Illustrator Elaborated|
Mac Keyboard Commands
Setting up for Effective Workflow
Shapes, Selection, Fill & Stroke
Pencil, Brush, Eraser & Rotate
Gradients, Text & Eyedropper
Pathfinder & Alignment
Elements & Layers
Professional Pen Curves
|Section 7: Preparing Fonts & Editing Text|
Acquiring Fancy Fonts
Font Pooling for Easy Access
Kerning for Professional Type
Tricks of Vertical Adjustment
Mastering Tagline Control
|Section 8: Developing Symbols in Illustrator|
Developing Symbol # 1 – “Surf Star”
Developing Symbol #2 – “One Wave”
Developing Symbol #3 – “Surf Board”
Developing Symbol #4 – “Water Flame”
The Completed Symbols – Black & White
|Section 9: Marrying Symbols with Text|
Logo Design #1 – “Surf Star”
Logo Design #2 – “One Wave”
Logo Design #3 – “Surf Board”
Logo Design #4 – “Water Flame”
The Completed Logos – Black & White
|Section 10: Colouring Logos|
Colouring Logo Design #1 – “Surf Star”
Colouring Logo Design #2 – “One Wave”
Applying a Fill Effect – One Wave
Colouring Logo Design #3 – “Surf Board”
Colouring Logo Design #4 – “Water Flame”
Applying a Fill Effect – Water Flame
The Completed Logos – Full Colour
|Section 11: Sending Logo Samples to your Client|
Presenting Logo Designs
Archiving Logo Design Projects
Saving Logo Samples
Logo Samples Email
|Section 12: Revising Designs & Sending Final Logos to your Client|
Client Feedback Summary
Revising Logo Designs
Preparing Final Files
Final Files Email
Transfer of Copyright
|Section 13: Download Material|
Surf Star Logo
One Wave Logo
Water Flame Logo
|Section 14: Quoting Your Client & Invoicing|
Pricing your Services
|Section 15: Additional|
A Final Word
|Section 16: Sample Projects for You|
Donelly’s Dairy Products
The Green Room
Dunkirk Outdoor Clothing
Mitchell & Glass
Rapido Car Repair & Recovery
|Section 17: BONUSES|
BONUS: Exclusive Logo Design Showcase!
Daniel Evans, Published, award winning logo designer
I’m a graphic artist from the North-East of England with experience working for design agencies in Utah, Seattle, New York and various agencies in Britain in logo design and branding.
My work is featured in the publications: IHeartLogos Season 1, IHeartLogos Season 2, IHeartLogos Season 3, Damn Good, Logos 2 – Bright Ideas in Logo Design, LogoPond Vol 1, Logo Nest 02, Logo Lounge 7, New Graphic 30 and Logo Creed by Rockport Publishers.
I hold an Amazing Pixels Award, Wolda Award for 5 logo design pieces, 3 Hiibrand Nomination Awards and a Silver Hiiibrand Award in the Professional Logo Design Category.