Email Marketing for Authors: Savvy Authors Sell More Books.

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Email Marketing for Authors: Savvy Authors Sell More Books.

Course Description

Email marketing ideas from bestselling author Tim Ferriss

Lectures on creating audio format lead magnets using free software
Are you an author in despair over your lack of royalties? Perhaps you are new to publishing and didn’t realize how little marketing publishers do for their authors. Maybe you are self-published and are overwhelmed at all the different roles you have to play. The ‘overwhelmed author’ isn’t a cliché, it’s a reality.

We ALL need to work hard to market our books to get them seen amongst the thousands that are published every week. One way is to pay for advertising – but that’s expensive and can be very hit and miss.

The best way is through email marketing. Email marketing for authors means that you don’t ‘lose’ every person who buys you book – you have a way of staying in contact with them. At it’s most simple, it’s a link you can put in your books that leads people to a signup page (we show you how to do this even if you don’t have a website). Then, once you have readers’ email addresses, you can email them to let them know when you publish new books, have your books on Countdown Deals, or are appearing as a guest blogger or interviewee on podcasts, videos, etc.

Maybe you know that you should be doing email marketing, but you aren’t! The fact is that authors who do email marketing sell more books. It’s simply about the math — the more people you are able to tell about your books, and the more people you have to help you when it comes to launching a new book, the more sales you will have. You have already sold once to your existing readers, selling to them again is much easier – they already love you!

Email marketing is the #1 way to increase your royalties and sell more books. Why? Well, Amazon and other book sellers don’t share the details of who buys books. Lots of people have probably already bought your book(s) but you have no way of getting in touch with them. If you could, you could build a relationship with them.

Enter email marketing. That’s what it is – or what it is meant to be. It’s about building a relationship with your readers. It isn’t about cheesy selling. It’s subtle, powerful, inexpensive, and very effective.

Many authors put it off, thinking it is too expensive or difficult. A few have tried it and lost heart – not knowing what to write in emails. Some have found the technology too fiddly.

That’s why we created this course. We wanted to provide a step-by-step guide to email marketing for authors and content creators.

If you are daunted by setting up an email list, starting your email marketing; or maybe you’ve tried it and couldn’t work out the technology, or couldn’t get enough people to opt in to your list, then this is the course you should take next — before you do anything else.

Because this is the foundation of your author platform – you can do it with no marketing budget (using free email marketing software) and even without a website. Starting to build your list means that you will have vital infrastructure in place. Everything else you do to market and promote your book will build your success exponentially, rather than you starting from scratch (or — horror! — relying solely on Amazon) each and every time you launch a new book.

We (Cathy and Michelle) have decades of experience between us and we work with authors and content creators to help them turn what they know into a book and grow a successful business. Using email marketing was how Cathy was able to go from selling 37 copies of her first book at launch, to selling hundreds of copies of her second over a weekend and getting a Amazon #1 bestseller. And it’s how one of her students got his free book to #5 on Amazon. And you can do this too — whether you write fiction or non-fiction.

If you have the infrastructure in place, and you are building a relationship with people who know, like, and trust you then you will have more success as an author. Whatever success means to you — income, lifestyle, recognition, or just peace and quiet to write your books – you can achieve it. It all starts with staying in touch with people who want to stay in touch with you.

We love to work with people who have a message, a mission, and something to share. In this course, we don’t just show you the technology, we explain the strategies behind the technology. We understand why they work, and we bring you only the absolute best, tried and tested techniques.

Even though we call this an introductory level course, some of the things we teach are being used by the top 1% of online marketers. You will not only have all the basics in place when you finish this course, but you’ll have a whole list of new and up-to-date ideas you can implement in the weeks, months and years to come.

Inside this course, you’ll discover:

How to get the technology set up quickly and easily (even if you don’t have a website!)
How to move your readers from your book to your email list (build YOUR list — stop letting those readers — who are valuable assets for your business — slip through your fingers).
The five best types of opt-in incentive or free gift that are working right now for authors (and it’s OK if you don’t have anything — we give you ideas that don’t require you to produce any videos or write any pdf ebooks or any new content at all!).
What to say in your emails. As writers we all know that blank page can be off-putting — no problem, we give you a ‘cheat-sheet’ so that you always have something to say.
How often to email your list. A tricky question when you are getting started.
Where to go when you have the basics in place — the world is your oyster as they say and we give you an hour of additional, advanced ideas to move you to the next level (or a few levels beyond that!).
Our teaching style is friendly, warm and highly motivating. But don’t be deceived. Even though we make the content appear deceptively simple, we are very smart, very experienced, and we know what works (and what doesn’t). We also know what to do to make it easy for you to implement.

We break down the jargon and walk you, step-by-step, through the process of creating a free gift, setting up a list, collecting email addresses, and building a relationship with your subscribers in a way that is authentic to you. We help you build a real and genuine relationship with your readers, get to know them and stay in touch with them — so that you can ultimately sell more books and make more money as an author. And do it in a way that feels great and is in alignment with your values and your style of communication.

We love to teach (Michelle was a teacher earlier in her career!) and we have tens of thousands of students who already learn with us on Udemy and elsewhere.

Will you be one of them? We do hope so!

What are the requirements?
Makes the most sense if you have a book or some content that you want to promote. Course covers the fundamentals of email marketing so is also suitable for anyone starting off who wants to understand what to do, what is best practice, and the most effective techniques – that are working now!
What am I going to get from this course?
To get you started with your email marketing – so that you know what infrastructure to have in place, how to capture email addresses and what to say when you start emailing your list
Understand the jargon – know what a lead magnet is, know the different types of lead magnets you can offer and how to create them, and have a good understanding of how to use different types of email marketing programs and services
Create a great lead magnet – using Word and then converting to PDF, by recording your voice and producing an audio file, or by creating a video file.
Know how to set up autoresponders (automatically-sent emails that go out when readers join your list).
Know what to write in emails, how often to send them, and how to stay in touch with readers in a way that won’t annoy them!
What is the target audience?
Authors – Fiction AND Non-fiction
Content Creators


Section 1: Introduction
What We Cover and Who This Is For
Why You Should Build an Email List and Why Probably Aren’t!
Jargon Demystified: The Ten Terms You MUST Know Before You Start
Section 2: Getting Someone On Your List: The Process Explained
The Process: Email Marketing Made Simple
Section 3: First Steps: Creating A Free Gift (and what to do even if you have zero content!
Your Free Gift: Attract More Subscribers With a Tasty Treat
Creating Fancy PDFs Part One
Creating Fancy PDFs Part Two – Automatic Table of Contents
How To Save As PDF – Even If Your Word Processor Won’t!
How To Upload A PDF To WordPress
How to upload your PDF if you don’t have WordPress
Using YouTube To Host Your Lead Magnet – Great If You Don’t Have A Website!
Using Easy Video Player (Paid) to Host Your Video
How to create an audio lead magnet
Audacity Basics – for recording your audio lead magnet
Section 4: Create Your List: Step-By-Step
Your Email Service Provider – Who To Choose And What To Look Out For
Create Your ‘List’ In Your New Email Service Provider
Confirmation Page
Confirmation Email
Thank You Page
Welcome Email
The Form – How Someone Gets On Your List
Where You Can Put The ‘Form’ (even if you don’t have a website!)
Section 5: Walkthough: Getting Started With Your ESP (just like magic!)
MailChimp: Create a Simple List And Create Your First *Form* DEMO
Aweber: Create Your List and Confirmation Email
Aweber: Create Your First ‘Form’ And Place It On Your Site
Email Software Providers Make It Happen Steps
Section 6: Building the Relationship
Two Ways To Stay In Touch – Are You Author Joe Or Author Julie?
What The Heck To Say! Never Be Stuck For Conversation
Eleven prompts so you are NEVER stuck for conversation with your subscribers
How Often To Email Your List?
Plain Text vs HTML Emails
Section 7: Walkthough: Sending Out Emails (follow along step-by-step)
Aweber: Sending A *Broadcast Email*
Aweber: Setting Up And Sending *Autoresponders*
Walkthroughs Make It Happen Steps
Section 8: What to Watch Out For!
Mistakes: What Not To Do!
Section 9: Advanced Steps – No Need To Rush; You Have Choices Later
More Traffic = More Subscribers
Data Talk – Yes You SHOULD Know Your Numbers (We Make It Easy For You!)
Testing Testing…
Front End Plug-Ins (Make It Prettier and Easier!)
Segmenting for Better Results
Have Anything Else To Offer?
Section 10: Bonuses
Lead Magnets, Forms, And Sign Up Page Examples: 1
Autoresponder Sequence Suggestions For New Novelists
How To Create A Domain-Based Email Address
Haiku Deck Tutorial – great new software for creating professional SlideShares
Section 11: Final Words (Well Word Really, We Just Have One!)
Final Words (It’s an ‘F’ Word!!)
18 pages
Email marketing ideas from Tim Ferriss

Instructor Biography
Cathy Presland, Thinker, Teacher, Outspoken Optimist, Retir(ing) Runner.
Cathy Presland, a former economist, has over two decades of experience across government, international organisations, corporate, business, and non-profits. Best-selling author, and highly-regarded trainer, Cathy is widely published, has over 20,000 students in her online training courses, teaches for The Guardian Masterclasses series, and is an engaging and popular speaker.

In her former career as an economist Cathy advised governments and organisations around the world. She set up a micro-credit fund for women, negotiated European regulations, managed multi-billion pound economic programmes, and designed and led global anti-poverty initiatives.

Cathy’s ambition is simply to inspire you to be your best self and to do more of the work that makes a difference in the world.

Professionally, Cathy works as a consultant, trainer and facilitator. “I help people get to the solution that’s already in the room,” she says, and she specialises in supporting people or organisations in who are doing interesting work in public policy and economics.

Cathy’s Udemy courses are mainly focused on supporting writers and people who want to share their expertise, experience and passions. “It’s exciting to help someone shape their ideas into something tangible. Writing, especially, stretches us as a person, we grow and change in ways we didn’t imagine. You change, and you can change the world. It’s really simple.”

In her spare time she loves to be outdoors and one of her recent trips was to the Annapurna base camp in beautiful Nepal.

Instructor Biography
Michelle Campbell-Scott, Bestselling author & premium instructor on Udemy
Author of the bestselling books, ‘Goodreads for Authors’, ‘Make Your Book Work Harder’, and ‘The 10-Day Skin Brushing Detox’. She is a former teacher & trainer, chicken keeper, and field archer.

She started her career in Public Relations then, while her children were growing, she did any work she could get that allowed her to be at home with them. That included: writing, course creation, editing, book indexing, book formatting, document and presentation production, and more.

After becoming a teacher and then an IT trainer, she still freelanced, writing and creating courses for others – before eventually taking the plunge and creating her own books and courses.

She writes as Michelle Campbell-Scott, specializing in publishing and marketing; Mia Campbell, specializing in health (including ‘Inversion Therapy’ & ‘The 10-Day Skin Brushing Detox’), and Michelle Booth, specializing in hobbies and children’s fiction.

Course Features

  • Lectures
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