The Complete SEO Guide to Ranking Local Business Websites

S$210.00
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The Complete SEO Guide to Ranking Local Business Websites

Course Description
“Christine guides you very well thru this course. She breaks it down in sections for you so you never feel lost. The over the shoulder example from beginning to end helped me tremendously as I am mostly a visual person and like to see examples.” – Luis Palacios

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If you’ve been wanting to rank local business websites so you can provide local SEO services to clients, you’re in the right place.

In this course I take you along so you can watch me rank a real live local business website both organically on the first page of Google and in the Google local pack.

Here you will watch as I make changes to the client’s website so you will know not only the exact steps you need to take but why you should take them. We’ll start by covering:

The exact information you should be collecting from local clients
The exact spreadsheet I use to track my work
How to maintain current rankings through a redesign process
How to monitor your site after a re-design
Checking the site’s SEO health to improve rankings
After getting organized and gaining a better understanding of the website’s health we’ll begin the SEO process by:

Researching the best keywords to target
How to find your top competitors and see what you need to do to outrank them
How to set-up a demo site during the re-design process
How to keep Google from indexing your demo site
Building local pages and where to put keywords for maximum benefit
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“Christine has put this course together logically, in a way that you can understand, and makes you feel like you’re doing things the right way. I cannot say enough about the course. This is my 3rd SEO course, it’s the first that I will finish.” – P. Compton

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Next we’ll get into even more crucial SEO steps. We’ll start off with on-page optimization which includes:

Several step-by-step methods for using images to improve rankings
Why you should be using schema, what it is and exactly how to implement it
How to have a fast loading website
How to inform Google of a newly designed website or new pages
Finally we’ll look at off-site optimization which will take our SEO efforts to the next level. In these sections we’ll look at:

The step-by-step process for ranking websites in the Google local pack
Why, how and where to build local citations for maximum benefit
How to increase local business reviews
The exact companies you can use to outsource local pack rankings
Where to find the best back link opportunities for local business websites
There are several resources for you to download and use and lots of bonus tips and tricks you can use as well.

There has never been a better time to start providing local SEO services to increase your income. If you’re new to ranking local business websites, you’ll be fully prepared to provide local SEO services by the end of this course.

Increase your monthly recurring income by providing local SEO services. Enroll now and I’ll help you through the process.

What are the requirements?
No previous SEO knowledge or experience is required.
Basic HTML knowledge is helpful but also not required.
What am I going to get from this course?
Rank a local business website on the first page of Google
Understand the entire local SEO process from start to finish
Identify the best, most profitable keywords for local businesses
Properly optimize a local website for maximum SEO benefit
Find and obtain high quality back links and specific local business back link opportunities
Build quality citations for fast ranking in the Google local pack
What is the target audience?
Anyone interested in providing local SEO services to clients
Local business owners who want to rank their website on the first page of Google

Curriculum

Section 1: Introduction to Ranking a Local Business Website
Why You Should Take This Course & What You’ll Be Able To Do By The End
02:36
Let’s Continue Learning SEO Together
Article
Section 2: Planning & Getting Prepared
Section Intro: Getting Organized Before Starting The Project
00:34
Business information to collect, where to store it & Questions to ask
07:09
Download This Spreadsheet To Track Data And Stay Organized
8 pages
An Introduction To The Site We’ll Be Ranking, The Client’s Goals & Site Health
11:10
Knowing Your Target Audience & Website Goals
02:15
Setting up Google Search Console (GWT) and Bing Webmaster Tools
09:28
Local SEO Ranking Factors
10:49
Section 3: Seo Audit & Keeping Current Rankings During Redesign
Section intro: Understanding The Health of a Website & Maintaining Rankings
00:55
How to keep current search engine rankings during redesign process
14:19
Maintaining Current Rankings Continued…
04:47
Knowing your back link profile, URL structure and using 301 redirect
11:21
How to Monitor A Site After A Redesign To Watch For Any Problems
03:02
Questions to Ask To Ensure You Keep Your Current SEO Rankings (DOWNLOAD & USE)
1 page
Section 4: Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts
Introduction to Competition Analysis
00:24
How & Why To Find Your Top Online Competitors
10:49
List of Competition Analysis Tools
Article
Section 5: Keyword Research & Competition
Section intro: performing proper keyword research to ensure your SEO
00:39
Using the 5-Step Keyword Research process
02:31
Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords
18:44
Researching Your Competitor’s Keywords
03:08
Selecting Final Keywords & How Much Traffic Do You Really Need?
03:35
Determining how easily we can rank for specific keywords
10:09
Section 6: Developing Website Content
Section intro: the importance of website content in your overall SEO
00:39
Creating a content development plan & Content writing tools and reso
07:08
What to write about
06:07
Implementing An Internal Linking Structure
04:16
Section 7: Website Design & Development Plan
Section Intro: Designing The Website While Keeping SEO In Mind
00:26
Getting Design Inspiration. Do You Deserve To Be On Page 1?
04:30
Using An Existing Theme Or Designing Your Own (And What I’ll Be Doing)
03:38
Setting up a demo site
02:20
How to ask Google not to index your demo site while you work (in WP
02:09
Creating Location Specific Pages (And Exactly What To Include)
07:44
Creating initial pages using a good URL structure & where to use key
07:19
Section 8: On Page Optimization
Planning For Your SEO Audit & Auditing Your Competitors
03:03
Geotagging Website Images
04:10
Geotagging Local Business Videos
01:40
Additional Information to Add to Your Images
Article
What Is Schema, Why You Should Use It & How To Test Your Site For It
04:29
How To Implement Schema On Your Local Website
09:00
Additional Schema Markup To Use For Local Business Websites
10:54
Schema Code Examples
2 pages
Setting a preferred URL
05:13
The factors that impact your website speed, how to test for speed an
04:47
Relationship Between Page Speed and Hosting
02:42
Duplicate content & images
02:51
XML Sitemaps
06:29
Responsive / Mobile Friendly Website Test
05:31
On-Page Optimization Resources
Article
Let Me Know What You Think
00:50
Section 9: Tracking The Impact Of A Website Redesign
Website Launch, Update on Site Design & Client Feedback
03:59
How to Track Your Website’s Search Rankings
05:54
List of Position / Rank Tracker Tools
Article
How To Track The Impact of Your Website Redesign
04:38
Section 10: Website Relaunch & What’s Next
The Website Has Been Relaunched. Here Are The Very Next Steps
05:42
The Website is Fully Optimized. Now What?
Article
The Benefits of Optimizing a Business Google My Business Page
02:43
Section 11: Creating Your Google My Business Listing
How to Determine If Your Business Is Already Listed
02:11
Adding Your Business If It’s Not Already Listed
05:10
Google’s Guidelines for Listing on Google My Business
Article
Section 12: Optimizing Your Google My Business Page
What We’re Going to Cover
00:26
The Google My Business Dashboard Overview
02:18
How to Correctly Optimize Your Google My Business Page – Part 1
05:59
How to Correctly Optimize Your Google My Business Page – Part 2
03:18
How to Handle Businesses With Multiple Locations
04:21
Section 13: Ranking Your Google My Business Listing
What We’re Going to Cover
00:31
Where You Will Rank in the Top 20 Listings
01:30
The Importance of Citations
01:27
Citations vs Links: Understanding The Difference
01:20
How Many Citations Do You Need?
03:05
Find Out Where Your Business Is Listed & If It’s Listed Correctly
05:25
Where to Find Citations
03:06
Where to Find & Track More Citations Inexpensively
07:14
How & Why To Track Your Citation Efforts
00:44
94 Top US Citation Sources
4 pages
60 Top UK Citation Sources
3 pages
53 Top Australia Citation Sources
3 pages
42 Top Canada Citation Sources
2 pages
25 Top Netherlands Citation Sources
2 pages
Citation Sources By Professions
Article
Which Sites Should You Get Citations From First?
01:53
The Importance of Site Structure
03:12
How to Determine How Competitive a Niche Is
05:17
Section 14: The Importance of Google Reviews
What We’re Going to Cover
00:30
The Difference Reviews Can Make On Your Ranking Position
01:30
How Many Reviews Do You Need?
01:16
The Quickest and Easiest Way to Get Reviews
03:34
How to Indirectly Ask Customers for Reviews
02:24
The Direct ‘Leave a Review’ Link
Article
Showing Off Your Reviews to Entice New Reviewers
01:59
Rewarding Your Reviewers (Unexpectedly)
01:41
Responding to Reviews
01:19
Section 15: Evaluating Your Rankings
What We’re Going to Cover
00:56
What to Do When Your Rankings Are Not Improving
01:25
Common Mistakes When Ranking in the Local Pack
03:53
How to Track Your Rankings
03:29
Where to Get Support From Google
1 page
How Long Should It Take to Rank in the Google Local Pack?
00:54
Section 16: For SEOs: Selling Google Local Pack Ranking Services Your Rankings
What We’re Going to Cover
00:26
Options for Selling Google Local Pack Rankings
02:23
Companies to Outsource Google Local Pack Ranking Services
Article
Quick Trick For Working With Clients In Other Countries
Article
Section 17: Back Links
The importance of back links and how to build the right, tracking
01:06
Importance of Backlinks, Building the Right Ones and How To Track Them
02:41
What Back Links Does Your Site Already Have? Where Should You Start Back Linking
02:10
Using Coupons to Attract Links & Traffic
01:51
Finding Industry Relevant Links
04:18
List of Back Link Analysis and Link Outreach Tools
Article
Which pages to build back links to and how to do it correctly
02:33
5+ Ways to Gain New Back Links For Local Businesses
05:43
Creative Trick For Acquiring Back Links From Similar Businesses
02:26
The Testimonials Back Link Trick
06:01
Two Types of Links That Are Often Overlooked
03:44
Searches to Use For Local Business Opportunities – DOWNLOAD & USE
2 pages
Section 18: Bonus Materials
Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)
03:39
Getting Admin Access To Client Accounts
Article
.htaccess Code for 301 Redirects
Article
Let’s Continue Learning Together
Article
Redesigning a Local Business Website
Article
How to Transfer a WordPress Website – Step By Step
Article

Instructor Biography
Christine Maisel, Helping Web Design & SEO Startups
Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.

Christine has been a web designer for nearly 15 years – 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000’s to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100’s of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

Course Features

  • Lectures
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