Build Your Online Presence
About This Course
- This course was updated in April 2015.
- Over 19 lectures and 2 hours of content!
- Instructor available daily for questions
Lots of in-depth coverage
Even if you already have online experience there are tidbits and information to be learned. – Patti Arbon
Promoting your business on the Internet is like driving that car. You don’t need to know all about the engine before you can go anywhere. If that were the case, the auto manufacturers would be bankrupt. For some reason, most of us are intimidated by Internet tools. We need an expert. And we spend a lot of money on those experts, but do we really need to? Have you hired someone to design your website, but now you can’t make changes without contacting your webmaster for every little change?
Or do you have a blog, but it’s taking up all your time, or no one can find it on the Internet, or if they do, you aren’t sure how to keep in touch with them so they’ll visit again and remember you? Yet you know that it can’t possibly be as hard as it seems. You know people just like you who are using the Internet to attract clients and customers, are sharing their expertise and are growing their businesses. And they still have time to live! You can be one of those successful marketers, using the Internet to reach the people who want and need what you have to offer.
I cover the features and best practices you need to know about building an online presence and leave out the non-essentials. Then we go on to using email marketing tools like Aweber to build a relationship with your audience! In these recorded half hour video sessions, we’ll take a look at the foundational pieces and the time-saving tools to build your home on the Internet.
Each session was originally a live webinar and includes questions from other people just like you – busy people who want to use the technology without having to spend hours figuring it all out. Once the webinars ended, they were turned into videos that you can watch and listen to whenever you like.
What are the requirements?
- Desire to learn.
What am I going to get from this course?
- Have a blog of your own on the Internet
- Add interesting and relevant content to your blog
- Set up an email service and start to build a list of potential customers
What is the target audience?
- Non-technical people who want to establish an online presence to share their expertise
|Section 1: Introduction|
Welcome to the Course
|Section 2: Blogs And Websites|
Introduction to Blogging
Registering a Domain and Choosing Hosting
More About Websites and Domain Names
Tips For Domain Names and Hosting
|Section 3: WordPress Specific Supplementary Videos|
The WordPress Dashboard
|Section 4: Content Marketing|
Places to Share Your Content
|Section 5: Email Marketing|
Your Email List
Using the Aweber Email Service
|Section 6: Productivity|
|Section 7: Traffic|
Getting Traffic To Your Site
|Section 8: Audio Lectures|
Creating Your Website and Your Email List
|Section 9: Conclusion|
Get Your Bricks In Order
Bonus Lecture – Connecting With Me
Bonus Lecture – Resources
Carol Bremner, Online Marketing Specialist – “Imagining Possibilities”
Carol Bremner is a social media and online marketing specialist, Internet trainer and consultant who has been working with groups and individuals since 2001. Carol knows what it feels like to be intimidated by technology and her goal is to teach technical concepts in a non-technical way – from confusion to clarity. Carol’s passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities in the past number of years. Her motto is “It’s Never Too Late, You’re Never Too Old, So Get Out of Your Comfort Zone”.
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All level
- Language English
- Students 22
- Assessments Self