Become an eCommerce Startup

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Become an eCommerce Startup

About This Course

Published 5/2014 English

Course Description

Welcome, Welcome and again Welcome.

You are at the right place if you have thought about starting an eCommerce business. The good thing about eCommerce business, you don’t have to quit your job while setting it up. You can do it as a side business until you start earning your salary, so then you come on board full time.

So, if you are at that stage, join this course, so then you’ll learn the basics. However, if you’ve already quit your job and have a fully functioning eCommerce website, and now you don’t know what’s the next step, then again WELCOME ON BOARD!

This course provides a practical understanding of the most important tools and techniques for the creation, operation and management of an eCommerce business. It is designed to provide YOU with a conceptual and hands-on knowledge of such critical areas as:

  • Introduction to eCommerce
  • Planning for eCommerce
  • Consumer Rules for eCommerce
  • Guide to Setup eCommerce website
  • Understand Why People Buy
  • Lead Management
  • Traffic via SEM
  • Traffic via Social Media
  • Traffic via Ninja Tactics
  • Going Viral with Your Online Store
  • And Building Relationship via Email

The course is easy to chew, each lesson will take around 5-10 minutes. The entire course clocks in around 5+ hrs. So, why not to learn new skills this weekend?

What are the requirements?

  • No Previous Experience Required
  • Computer/ Laptop/ iPad etc.
  • And…Hunger to Learn!

What am I going to get from this course?

  • Develop effective eCommerce plan
  • Learn Consumer Rules for eCommerce
  • Find out best designs for eCommerce site
  • Understand Your Buyer Behaviour
  • Utilize social media and email marketing in a proper order
  • Utilize ninja advertising techniques
  • Get more traffic with Google Ads

What is the target audience?

  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.
  • If you are a startup or small business in eCommerce, this course will be your guide to success.


Section 1: Introduction to eCommerce
Introduction to eCommerce
Planning for eCommerce
Consumer Rules if you sell online
What makes eCommerce a success – Part 1
What makes eCommerce a success – Part 2
Guide to setup eCommerce website
Customer Journey
Section 2: Introduction to Sales Processes
Understanding Why People Buy – Part 1
Understanding Why People Buy – Part 2
Creating a Need for Your Product – Part 1
Creating a Need for Your Product – Part 2
Effective Landing Pages that Sell
Lead Management & Nurturing
Web Traffic on a Micro Budget – Part 1
Web Traffic on a Micro Budget – Part 2
Section 3: Search Marketing
Analyzing Your SEO – Part 1
Analyzing Your SEO – Part 2
Link Building & Analytics
Keyword Analysis – Part 1
Keyword Analysis – Part 2
Search PPC vs Target PPC
The Science of PPC – Part 1
The Science of PPC – Part 2
Section 4: Ninja Marketing
Google’s Remarketing Tool
Google’s Network Sites
Ad Extentions & FBs Sponsored Stories
Micro-Macro Conversions
Six Months Plan
Basic Understanding
Benefits and Ways of Partnerships
WoM is Powerful
How do you get your message GO Viral? 10 Techniques
Section 5: Email Marketing
Strengths & Weaknesses / Pros & Cons – Part 1
Strengths & Weaknesses / Pros & Cons – Part 2
Defining goals and objectives of an email campaign
Structuring Effective Email Messages – Part 1
Structuring Effective Email Messages – Part 2
Planning and creating email campaigns
Timing & Frequency
Trigger emails
Section 6: Supplementary materials
Introduction to eCommerce
53 pages
ZMOT Handbook
74 pages
New Customer Journey
12 pages
Selling Online China
19 pages
Mobile Advertising Handbook
24 pages
Integrating Mobile Strategy
16 pages
How Mobile is Changing Your Marketing Strategy
10 pages
eCommerce Questions
62 pages
Dynamic Remarketing Guide
7 pages
Guerrilla Marketing Tactics
48 pages
21 ways to increase traffic
13 pages
Affiliates & JVs
19 pages
Adwords Step by Step
38 pages
Guide to Email Marketing
4 pages

Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we’re here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But…most of self starters’ mistake…they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now … which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So…are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you’ve been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Course Features

  • Lectures
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