1 day MVP 2.0 | Go from idea to MVP in just 1 day

S$155.00
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1 day MVP 2.0 | Go from idea to MVP in just 1 day

Course Description
Learn how to take ideas, validate them, and prototype them all in one day, without learning how to code!

Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time investment with $0 upfront.

Are you ready to take the plunge and finally pursue the business idea of your dreams?

Are you sure you have the skills and the time to be successful?

Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world?

Learn the skills that are essential to being a successful Entrepreneur in 2016 +.

About the instructor:

Top rated Udemy Instructor with over 630+ 5 star reviews.

Teaches 10 different courses on Entrepreneurship through Udemy, Skillshare, & One Month.

All courses by the instructor have 100% positive reviews with an average of 5 stars.

Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars

Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.

Currently owns and runs Sprintkick, a web agency, that builds web and mobile apps for 20+ Fortune 500 companies. Created and launched over 100+ apps in the last 4 years.

What are the requirements?
Familiarity with the web is helpful
Computer and internet access
Have a minimum of a half day of time to invest to the course
What am I going to get from this course?
Rapidly validate their product and project ideas before spending money and resources on pursuing them
Understand how to run pitch experiments and lean models of idea validation
Gather and interpret offline feedback for their idea
Spy on potential competitors and assess their strengths / weaknesses/ areas left open for opportunity
Drill down with advanced search for finding adjacent and hidden competitors
Use 4 different free techniques for evaluating the strength of their idea: through email, forums, 5 second test, and proved.co
Quickly setup basic pitch experiments with Launchrock landing pages
Create more complicated landing pages with Unbounce
Run basic A/B tests with their idea and their landing page
Setup and interpret conversion goals for their page
Set up dynamic text to better capture the right customers for your potential product
Add payment buttons to your page and to email to setup the ultimate validation experiment
Where to get logos & domains for free and very cheap
Find and import professional templates for extra wow
Setup basic ad campaigns with Google and Facebook
Get 3 campaigns worth $175 for free
Interpret the results of their experiment and determine if their idea is killer
Understand the benefits and correct usages of prototypes
Understand the basic terminology used in web and design speak
Use Sprintkick’s product creation framework: Sx5
Efficiently create and articulate a strategy for your product
Efficiently create and outline the scope and specifications of your potential product
Create professional looking initial sketches of their product with just a pen and paper
Create “sketch” wireframes with Balsamiq
Used advanced features and export settings in Balsamiq
Create non sketch wireframes of your idea in Pidoco
Use all advanced features and techniques in Pidoco
Create a sitemap for outlining their product and assisting in communicating your project externally
Bring in reviewers & collaborators into your design process and accelerate your feedback cycle
Take design assets and convert them into a format that Pidoco can accept
Create a functional and interactive prototype in Pidoco
Present your prototype in the best possible way to investors, team members, developers
What is the target audience?
Entrepreneurs who have ideas or are already in the middle of a project
Project managers who want to learn more efficient ways of rolling out new products or internal features
Anyone who aspires to be an entrepreneur and finally leave their job
Anyone trying to minimize the risk associated with their new venture
Anyone who is looking for new skills that would assist them in the realms of Entrepreneurship, marketing, product management, and growth hacking
Anyone who is interested in having a more in depth understanding of the Lean Startup

Curriculum

Section 1: Introduction – Getting Lean (37 minutes)
Course Overview
04:02
The first thing to do
01:00
Lean in 5 minutes
08:53
The lean mindset
07:21
What is an MVP?
05:40
Climbing MVP mountain
08:25
Introduction to Section 1 Activity: How would you MVP?
01:10
PRACTICE: How would you MVP?
4 pages
Section 1 review material
33 pages
Do you understand the basics of Lean?
6 questions
Section 2: Getting even leaner (OPTIONAL) (39 minutes)
Should I watch this section? *WATCH ME*
01:56
Fakin’ it on the Serengeti
09:18
Makin’ it on the Serengeti
09:15
The “M” conundrum
07:18
Crucial strategy for MVPs
11:37
Section 2 review material
31 pages
Test your knowledge of MVPs and MVP strategies
6 questions
Section 3: Setting up your experiment (70 minutes)
Intro to Airbasket and Docs to go
05:50
Smell test
13:10
FOLLOW ALONG: Smell test with Airbasket
08:18
PRACTICE: Sniff test your ideas
3 pages
Crafting your hypothesis
05:27
FOLLOW ALONG: Airbasket’s hypothesis
02:56
PRACTICE: Craft hypotheses for real companies
4 pages
Identifying your riskiest assumption
09:17
FOLLOW ALONG: Riskiest assumptions for Airbasket
06:59
PRACTICE: Can you pick the riskiest assumption
4 pages
Setting your minimum criteria for success
12:17
FOLLOW ALONG: Minimum Criteria for success for Airbasket
05:36
Section 3 review material
26 pages
Assembling the perfect experiment
7 questions
Section 4: Identifying your target market (63 minutes)
Drill down on potential customers
11:03
FOLLOW ALONG: Drill down on potential customers for Airbasket
07:00
Triage your list down to 3
10:03
FOLLOW ALONG: Triage a list of 3 for Airbasket
05:38
Customer segmentation
10:28
FOLLOW ALONG: Customer segmentation for Airbasket
07:19
User personas
04:12
FOLLOW ALONG: User personas for Airbasket
07:41
PRACTICE: Create some user personas
7 pages
Section 4 review material
23 pages
The basics of identifying your customers
5 questions
Section 5: Competitive Analysis (73 minutes)
Intro to competitive analysis
02:01
3 rules of competitive analysis
04:41
Searching for competitors
19:59
Using Alerts to keep tabs on competitors
Article
FOLLOW ALONG: Searching for competitors for Airbasket
06:16
The 7 criteria for judgement
07:41
Stalking your competitors: Get data-y with SEMRush
08:15
Stalking your competitors: SpyFu, Angellist, Crunchbase, & more
06:19
Stalking your competitors: Sentiment analysis & the fluffy stuff
04:22
Putting it all together and building a narrative
02:12
Red Oceans & Blue Oceans
09:49
Approve/Deny – Competitive analysis
01:11
Section 5 review material
48 pages
The tenants of good competitor stalking
6 questions
Section 6: Lean Customer Development (158 minutes)
What are customer interviews and why do we do them?
03:17
The drill down list
07:23
Building a hit list
16:30
Finding people to interview – Same problem people
11:16
Finding people to interview – Influencers, competitors
06:21
Finding people to interview – Forums, commenters, everyone else
07:15
Finding interviewees for the lazy man
13:01
FOLLOW ALONG: Finding interviewees for Airbasket
06:25
How to get them to talk
12:00
Mass emailing with Streak
11:48
How to run a customer interview correctly
12:24
My customer interview template
Article
Now what?
08:10
Approve/Deny – Customer interviews
01:46
FOLLOW ALONG: Airbasket: Customer 1 interview – Discussion
07:29
FOLLOW ALONG: Airbasket Interview #2
27:43
FOLLOW ALONG: Airbasket Interview discussion #2
05:41
Section 6 review material
62 pages
Can you run a Lean interview?
6 questions
Section 7: Creating your pitch experiment (89 minutes)
What’s a pitch experiment?
03:01
Landing page 101
09:28
Conceptualizing your hook
15:04
Using a headline template
02:10
Call to actions
04:59
Features and benefits
07:36
3 levels of validation
04:56
Getting setup in Launchrock
11:37
OPTIONAL: Customizing your page with Canva
13:40
FOLLOW ALONG: How I set up my Launchrock for Airbasket
09:12
Subjective vs. objective and the importance of both
06:53
Section 7 review material
49 pages
Landing pages, copywriting, CSPs, & more
7 questions
Section 8: Pitching to soft targets (49 minutes)
What’s duct tape marketing?
01:35
Why we don’t message our friends?
02:49
The game plan
03:06
Getting your 100: Reddit
10:59
Getting your 100: Hacker News, Product Hunt
08:12
Getting your 100: Blog attack
06:05
Getting your 100: Honorable mentions
04:28
Astroturfing
04:57
Going over Launchrock results
08:32
Approve/Deny – Simple pitch experiment
01:22
Section 8 review material
36 pages
Guerilla promotion
3 questions
Section 9: Upgrading your pitch experiment (49 minutes)
Upgrading our test and going for more
01:53
4 new bells & whistles
09:22
Pick your tool
06:17
Getting set up with Instapage
11:40
Adding your new bells & whistles
12:16
Introducing A/B testing
07:51
Section 9 review material
29 pages
Test your marketing skills
4 questions
Section 10: Testing your idea against paid traffic (61 minutes)
Setting up Facebook ads
16:22
FOLLOW ALONG: Making the Airbasket FB strategy
06:37
Setting up Google ads
19:30
FOLLOW ALONG: Making the Airbasket Google ads strategy
05:56
Going over your results
05:06
FOLLOW ALONG: Assessing the Airbasket results
05:19
Approve/Deny – Complex pitch experiment
02:08
Section 10 review material
22 pages
Rapid advertising experiments
2 questions
Section 11: Building a functional MVP (59 minutes)
Legos & Glue
06:21
Writing out your function list
08:00
Baseboards
07:04
FOLLOW ALONG: Baseboard for Airbasket
04:26
Legos
10:51
FOLLOW ALONG: Legos for Airbasket
08:39
Glue
08:27
FOLLOW ALONG: Glue for Airbasket
03:03
You finished the course!
02:04
Let me hear your feedback (+ free monthly giveaways)
Article
Section 11 review material
32 pages
Section 12: DocsToGo Follow Along (168 minutes)
Smell test for Docs to Go
08:42
Docs to Go’s hypothesis
01:48
Riskiest assumptions for Docs to Go
08:01
Minimum criteria for success for Docs to Go
08:00
User personas for Docs to Go
06:18
Drill down on potential customers for Docs to Go
06:31
Triage a list of 3 for Docs to Go
07:54
Interesting article about the printing industry
4 pages
Finding competitors for Docs to Go
08:25
How I’m doing customer interviews for Docs to Go
01:57
Docs to Go: Interview #1 – Discussion
06:53
Docs To Go Interview #2
15:19
Docs to Go: Interview #2 – Discussion
04:53
Docs To Go Interview #3
08:31
Docs to Go: Interview #3 – Discussion
01:54
Docs To Go Interview #4
15:24
Docs to Go: Interview #4 – Discussion
05:40
DocsToGo Interview #5
14:38
Docs to Go: Interview #5 – Discussion
05:47
How I setup my Launchrock for DocsToGo
08:57
Changing our name
01:49
The finished complex pitch experiment
07:51
Behind the scenes: How I made my page
12:25

Instructor Biography
Evan Kimbrell, Founder of Sprintkick | Ex-VC | Ex-startup founder
Hi, I’m Evan Kimbrell. Thanks for checking out my course.

Currently, I’m the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I’ve overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC.

Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category.

Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I’m an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance 🙂 Over the last year I’ve helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts.

Hope you enjoy my courses!

Course Features

  • Lectures
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