Learn how to take ideas, validate them, and prototype them all in one day, without learning how to code!
Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time investment with $0 upfront.
Are you ready to take the plunge and finally pursue the business idea of your dreams?
Are you sure you have the skills and the time to be successful?
Have you heard of the Lean Startup, the product framework that is revolutionizing startups all over the world?
Learn the skills that are essential to being a successful Entrepreneur in 2016 +.
About the instructor:
Top rated Udemy Instructor with over 630+ 5 star reviews.
Teaches 10 different courses on Entrepreneurship through Udemy, Skillshare, & One Month.
All courses by the instructor have 100% positive reviews with an average of 5 stars.
Startup founder for 5 years, raised 3 rounds of capital worth several millions of dollars
Worked as a VC and was in charge of deal flow in Silicon Valley. Oversaw investments in large companies like Facebook, LinkedIn, & Tesla.
Currently owns and runs Sprintkick, a web agency, that builds web and mobile apps for 20+ Fortune 500 companies. Created and launched over 100+ apps in the last 4 years.
What are the requirements?
Familiarity with the web is helpful
Computer and internet access
Have a minimum of a half day of time to invest to the course
What am I going to get from this course?
Rapidly validate their product and project ideas before spending money and resources on pursuing them
Understand how to run pitch experiments and lean models of idea validation
Gather and interpret offline feedback for their idea
Spy on potential competitors and assess their strengths / weaknesses/ areas left open for opportunity
Drill down with advanced search for finding adjacent and hidden competitors
Use 4 different free techniques for evaluating the strength of their idea: through email, forums, 5 second test, and proved.co
Quickly setup basic pitch experiments with Launchrock landing pages
Create more complicated landing pages with Unbounce
Run basic A/B tests with their idea and their landing page
Setup and interpret conversion goals for their page
Set up dynamic text to better capture the right customers for your potential product
Add payment buttons to your page and to email to setup the ultimate validation experiment
Where to get logos & domains for free and very cheap
Find and import professional templates for extra wow
Setup basic ad campaigns with Google and Facebook
Get 3 campaigns worth $175 for free
Interpret the results of their experiment and determine if their idea is killer
Understand the benefits and correct usages of prototypes
Understand the basic terminology used in web and design speak
Use Sprintkick’s product creation framework: Sx5
Efficiently create and articulate a strategy for your product
Efficiently create and outline the scope and specifications of your potential product
Create professional looking initial sketches of their product with just a pen and paper
Create “sketch” wireframes with Balsamiq
Used advanced features and export settings in Balsamiq
Create non sketch wireframes of your idea in Pidoco
Use all advanced features and techniques in Pidoco
Create a sitemap for outlining their product and assisting in communicating your project externally
Bring in reviewers & collaborators into your design process and accelerate your feedback cycle
Take design assets and convert them into a format that Pidoco can accept
Create a functional and interactive prototype in Pidoco
Present your prototype in the best possible way to investors, team members, developers
What is the target audience?
Entrepreneurs who have ideas or are already in the middle of a project
Project managers who want to learn more efficient ways of rolling out new products or internal features
Anyone who aspires to be an entrepreneur and finally leave their job
Anyone trying to minimize the risk associated with their new venture
Anyone who is looking for new skills that would assist them in the realms of Entrepreneurship, marketing, product management, and growth hacking
Anyone who is interested in having a more in depth understanding of the Lean Startup
|Section 1: Introduction – Getting Lean (37 minutes)|
The first thing to do
Lean in 5 minutes
The lean mindset
What is an MVP?
Climbing MVP mountain
Introduction to Section 1 Activity: How would you MVP?
PRACTICE: How would you MVP?
Section 1 review material
Do you understand the basics of Lean?
|Section 2: Getting even leaner (OPTIONAL) (39 minutes)|
Should I watch this section? *WATCH ME*
Fakin’ it on the Serengeti
Makin’ it on the Serengeti
The “M” conundrum
Crucial strategy for MVPs
Section 2 review material
Test your knowledge of MVPs and MVP strategies
|Section 3: Setting up your experiment (70 minutes)|
Intro to Airbasket and Docs to go
FOLLOW ALONG: Smell test with Airbasket
PRACTICE: Sniff test your ideas
Crafting your hypothesis
FOLLOW ALONG: Airbasket’s hypothesis
PRACTICE: Craft hypotheses for real companies
Identifying your riskiest assumption
FOLLOW ALONG: Riskiest assumptions for Airbasket
PRACTICE: Can you pick the riskiest assumption
Setting your minimum criteria for success
FOLLOW ALONG: Minimum Criteria for success for Airbasket
Section 3 review material
Assembling the perfect experiment
|Section 4: Identifying your target market (63 minutes)|
Drill down on potential customers
FOLLOW ALONG: Drill down on potential customers for Airbasket
Triage your list down to 3
FOLLOW ALONG: Triage a list of 3 for Airbasket
FOLLOW ALONG: Customer segmentation for Airbasket
FOLLOW ALONG: User personas for Airbasket
PRACTICE: Create some user personas
Section 4 review material
The basics of identifying your customers
|Section 5: Competitive Analysis (73 minutes)|
Intro to competitive analysis
3 rules of competitive analysis
Searching for competitors
Using Alerts to keep tabs on competitors
FOLLOW ALONG: Searching for competitors for Airbasket
The 7 criteria for judgement
Stalking your competitors: Get data-y with SEMRush
Stalking your competitors: SpyFu, Angellist, Crunchbase, & more
Stalking your competitors: Sentiment analysis & the fluffy stuff
Putting it all together and building a narrative
Red Oceans & Blue Oceans
Approve/Deny – Competitive analysis
Section 5 review material
The tenants of good competitor stalking
|Section 6: Lean Customer Development (158 minutes)|
What are customer interviews and why do we do them?
The drill down list
Building a hit list
Finding people to interview – Same problem people
Finding people to interview – Influencers, competitors
Finding people to interview – Forums, commenters, everyone else
Finding interviewees for the lazy man
FOLLOW ALONG: Finding interviewees for Airbasket
How to get them to talk
Mass emailing with Streak
How to run a customer interview correctly
My customer interview template
Approve/Deny – Customer interviews
FOLLOW ALONG: Airbasket: Customer 1 interview – Discussion
FOLLOW ALONG: Airbasket Interview #2
FOLLOW ALONG: Airbasket Interview discussion #2
Section 6 review material
Can you run a Lean interview?
|Section 7: Creating your pitch experiment (89 minutes)|
What’s a pitch experiment?
Landing page 101
Conceptualizing your hook
Using a headline template
Call to actions
Features and benefits
3 levels of validation
Getting setup in Launchrock
OPTIONAL: Customizing your page with Canva
FOLLOW ALONG: How I set up my Launchrock for Airbasket
Subjective vs. objective and the importance of both
Section 7 review material
Landing pages, copywriting, CSPs, & more
|Section 8: Pitching to soft targets (49 minutes)|
What’s duct tape marketing?
Why we don’t message our friends?
The game plan
Getting your 100: Reddit
Getting your 100: Hacker News, Product Hunt
Getting your 100: Blog attack
Getting your 100: Honorable mentions
Going over Launchrock results
Approve/Deny – Simple pitch experiment
Section 8 review material
|Section 9: Upgrading your pitch experiment (49 minutes)|
Upgrading our test and going for more
4 new bells & whistles
Pick your tool
Getting set up with Instapage
Adding your new bells & whistles
Introducing A/B testing
Section 9 review material
Test your marketing skills
|Section 10: Testing your idea against paid traffic (61 minutes)|
Setting up Facebook ads
FOLLOW ALONG: Making the Airbasket FB strategy
Setting up Google ads
FOLLOW ALONG: Making the Airbasket Google ads strategy
Going over your results
FOLLOW ALONG: Assessing the Airbasket results
Approve/Deny – Complex pitch experiment
Section 10 review material
Rapid advertising experiments
|Section 11: Building a functional MVP (59 minutes)|
Legos & Glue
Writing out your function list
FOLLOW ALONG: Baseboard for Airbasket
FOLLOW ALONG: Legos for Airbasket
FOLLOW ALONG: Glue for Airbasket
You finished the course!
Let me hear your feedback (+ free monthly giveaways)
Section 11 review material
|Section 12: DocsToGo Follow Along (168 minutes)|
Smell test for Docs to Go
Docs to Go’s hypothesis
Riskiest assumptions for Docs to Go
Minimum criteria for success for Docs to Go
User personas for Docs to Go
Drill down on potential customers for Docs to Go
Triage a list of 3 for Docs to Go
Interesting article about the printing industry
Finding competitors for Docs to Go
How I’m doing customer interviews for Docs to Go
Docs to Go: Interview #1 – Discussion
Docs To Go Interview #2
Docs to Go: Interview #2 – Discussion
Docs To Go Interview #3
Docs to Go: Interview #3 – Discussion
Docs To Go Interview #4
Docs to Go: Interview #4 – Discussion
DocsToGo Interview #5
Docs to Go: Interview #5 – Discussion
How I setup my Launchrock for DocsToGo
Changing our name
The finished complex pitch experiment
Behind the scenes: How I made my page
Evan Kimbrell, Founder of Sprintkick | Ex-VC | Ex-startup founder
Hi, I’m Evan Kimbrell. Thanks for checking out my course.
Currently, I’m the Founder, Director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, I’ve overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man team startups bootstrapping their initial idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC.
Previous to Sprintkick, I worked as a VC for a brand new firm called Juvo Capital, based out of L.A. I spearheaded the firms expansion into Silicon Valley deal flow and into Consumer Web tech category.
Previous to working for Juvo, in the long long ago, I was a co-founder for a educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
I’m an avid AirBNB host for the Fishermans Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance 🙂 Over the last year I’ve helped multiple other hosts get their properties listed and maximize their price per night. Results range from an extra +50% in price for established hosts, and +400% for brand new hosts.
Hope you enjoy my courses!